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Digital Merchant Analyst

Marketing & Sales

• Drove Men's Digital Net Demand +1% and Net GP Demand +5% to LY despite the pandemic
• Act as a cross-functional partner between Merchandising, Inventory, Marketing, and Creative Operations
• Analyze item selling & product performance on a weekly/monthly/quarterly basis and provide ad hoc reporting as needed
• Manage Men's online assortment and execute merchandising vision for website
• Optimize email, landing, shop and home pages, site navigation, promotional activity, and online marketing programs to drive conversion
• Identify opportunities to improve conversion rate and drive revenue growth across men's category
• Ensure customer experience is seamless throughout the funnel
• Worked with UX and creative teams to implement Salesforce Commerce Cloud platform, successfully launched in April 2021

• Manage business of over 45 Independent Accounts throughout the Northeast, Midwest, and UK
• Responsible for prospecting and acquiring new business; responsible for launching GURHAN in Long's Jewelers (5 stores)
• Travel to existing accounts to establish and foster strong business relationships
• Plan and execute selling events, Personal Appearances, Trade Shows, and Trunk Shows
• Train sales associates each season on new product and features, as well as selling techniques
• Monitor and Analyze Sales in each store to ensure they always have proper inventory on hand to meet and exceed sales plans

Account Executive, Independent Accounts

Oversee account management for Nordstrom, including regular communication with the buyers, choosing product assortments,
event/marketing planning, and meeting sales goals
• Responsible for the launch of GURHAN in Nordstrom, starting with the opening of eight doors in Spring 2011
• Work with National Sales team to support the Neiman Marcus, SAKS, Bloomingdales, and Holt Renfrew, representing $7 million in sales
• Coordinate and execute all events; Trunk shows, personal appearances, product launches, and seasonal trainings

Senior Sales Associate, National Accounts

Assisted Senior Vice President of Sales and Buyers of Saks, Neiman Marcus, and Bloomingdales in all aspects of merchandising and sales
analysis
• Built balanced seasonal assortment for new and existing retail accounts, including Harrods, Saks, Neiman Marcus, and Bloomingdales
• Partnered with Sales Operations to create product launch calendar and forecast product production and flow
• Created "in house" training materials for Visual Merchandising Program. Trained Sales Team in product line and in-case visual
merchandising and developed a "Train the Trainer" program that rolled out into all National accounts
• Management of Sample Line for use in retailer and PR appointments, ad shoots, editorial requests, and inventory analysis

Merchandising/ Showroom Manager

Account Coordinator/ Executive Assistant

Find out detailed information about Meghan Sawtelle, Digital Merchant Analyst in Manchester Center, VT

Meghan Sawtelle: Digital Merchant Analyst in Manchester Center, VT

Meghan Sawtelle

Fashion Institute of Technology

Hartwick College