MEL Sopheap: Retail Management & Planning Manager in Phnom Penh, 12
MEL Sopheap
Retail Management & Planning Manager
Phnom Penh | KH
Skills
No information
Interests
No information
Industries
No information
Work experience
LG Electronics
Retail Management & Planning Manager | 01/2019 - Current
Cambodia, G Gear Group
LG Electronics Cambodia (LG Brandshop) & G Gear Group are the exclusive
partner of Hyundai elevator, and the main supplier and retailer of all LG
Electronics product in Cambodia." We offer all range of LG products including
TVs, Monitors, Home Audio, Refrigerators, Washing Machines, Residential & Commerical Air Conditioners, Microwave Ovens, Vacuum Cleaners, and Auto
Parking System. Such premium products and services bring our customers toward a new level of a daily life routine with the latest technology in hands.
Key Accountability:
- Effectively lead, manage and develop the Planning Teams across all
departments
- Stock management, forecasting, and analysis across multiple channels
- Establishment and alignment of company merchandise plans to deliver sales
growth, profitability, and performance
- Manage key critical path processes across both retail and wholesale planning
teams, including budgeting, forecasting, pre, post, and current season
analysis, and assortment planning
- Determine price strategies and pricing architecture
- Management of Merchandise Reporting and leading weekly trade meetings
to provide pro-active and commercial recommendations to support trade
improvement
- Additional duties as may be assigned by RD (Retail Sale Director) from time
to time.
British American Tobacco
Trade Marketing Executive (Area Sale Executive) | 06/2018 - 12/2018
BTB Area, Cambodia
British American Tobacco is the world's second largest tobacco group by
global market share. It holds robust market positions in each of its regions and has leadership in more than 50 markets around the world,
BAT Cambodia is the leading cigarette company in the market and manufactures and distributes the following international and local brands: State
Express 555, Kent, Alain Delon, Ara, Liberation, and National.
Key Accountability:
- Execute the marketing activities in the outlets located within the territory in order to meet customer and consumer objectives as described in the cycle
plan
- Educate customers if necessary, providing required material and instructions
- Ensure that objectives in terms of availability, visibility, volume and customer
price of products are achieved for the territory
- Manage and build a close business relationship with key customers in the assigned territory
- Negotiate retail touch points (i.e. positioning, visibility, investment) based on
communication strategy following guidelines set by Trade Activation Manager
- Propose goals and KPIs for the programs implemented in the territory and track ongoing results
- Provide data and maintain accurate records on competitor's moves and sales
and distribution performance in order to ensure that Area Sales Manager is
fully informed at all times
- Manage all assigned funds, materials and equipment in a secure and efficient
manner in order to maximize the use of allocated assets
- Monitor brand's performance in the outlets
- Gather/ provide ideas on how to develop retail touch points
- Additional duties as may be assigned by ASM(Area Sale Manager) from time
to time
The HEINEKEN Company
Senior Sales Representative | 08/2016 - 05/2018
Cambodia
Cambodia Brewery Limited (CBL)/ Part of the HEINEKEN Company, a
manufacturer of internationally quality beers like HEINEKEN, ABC Extra Stout,
Tiger, Tiger Crystal, Anchor, Gold Grown and Gold Grown Stout
Key Accountability:
• Manage & develop in the area assigned.
• To ensure that all retail outlets within the assigned territory are well stocked
with CBL's products.
• To assist distributors in order taking.
• To prepare monthly sale report to regional Sale Manager
• To update Call Plan, Record Cart, and Retail Pricing Survey by weekly and Monthly
• To negotiate with outlet owner for sign contract to block competitors
• To analyzing market trends and competitors activities
• To participate in the negotiation of sponsorship with outlets.
• To manage the distribution and to ensure that the distributors achieve their
set targets.
• To assist in the deployment of Beer Promoters effectively.
• To maximize sales within the outlets through quality merchandising resulting
in increased awareness.
• To execute promotional activities as assigned.
• To ensure that all merchandising & POSM adhere to guidelines as per the Trade Marketing Toolkit.
• To monitor and feedback competitor's advertising & promotional activities on
a timely basis
• To ensure that all necessary reports & claims are in line with firm policy
• Additional duties as may be assigned by superior from time to time
The HEINEKEN Company
Senior Sale Operation | 11/2014 - 07/2016
Cambodia
Cambodia Brewery Limited (CBL)/ Heineken Asia Pacific, a manufacturer of internationally quality beers like Heineken, ABC Extra Stout,Tiger, Anchor,
Gold Grown and Gold Grown Stout
Key Accountability:
-To monitor various system and procedure within sales information section to organize the flow of activities
-To generate daily, weekly and monthly sales report for the sales information
section
-To assist SIM or SOM in the analysis of information
-To collect and update all regional reports into daily, weekly and monthly report
-To update and send daily report
-To monitor and check all claims/promotion/incentives and ensure that they are
in order
-To prepare and check all outlet sponsorship contract and wedding/function
-To update all outlets information into master list
-Additional duties as may be assigned by superior from time to time.
Infrastructure Division
Admin Assistant | 10/2013 - 10/2014
Cambodia
RMA creates total heavy equipment solutions, worldwide brands:
Heavy Equipment: JCB, SHANTUI, JOHN DEERE, DRESSTA, MITSUBISHI,
FUSO, CAMC, DEXION
Power Generation: SDMO, KOHLER and TCM
Key Accountability:
I performed many task related to control all Purchasing and Controlling Office
Supply & Assets and model cars of payment for staffs sale team, after sale
team, office, key account Manager and processing other document tasks
requested by officer and manager.
Coding and counting all fixed assets:
- Monitoring & ensuring accurate fixed assets record and data in system
- Identifying and updating the location, relocation, & users of fixed assets
- Producing fixed asset report as required by manager & management
- Purchasing and controlling Office Supply & Assets (Office equipment,
furniture, desk, chair, telephone, and other inventories etc.)
- Maintaining adequate inventory of office supply & accurate monthly reports
and stock
- Preparing and collecting office supply (when joining and after staff resigning)
- Preparing and processing monthly rental fee for Tcam's HQ, branches, and warehouses
- Preparing and processing monthly fee for security guard services at all
Tcam's offices, branches, and warehouses
- Preparing and processing land tax for Tcam's HQ & Offices
- Preparing and processing signboard tax and other taxes etc.
- Monitoring and buying insurance coverage for all Industry Risk, Business
Interruption & Money
- Other tasks or projects as assigned by line manager or management
Infrastructure Division
Logistics Officer Intern | 07/2013 - 09/2013
Cambodia
RMA Cambodia was established in 1992 in Phnom Penh, and has grown year-
on-year to offer a wide range of products and services. With more than 900
employees, RMA Cambodia operations extend throughout the country with 12
different offices and branches. It is a leader in the Automotive, Infrastructure,
Engineering and Food Services sectors nationwide.
Key Accountability:
-Filling Shipping Document (Import and Export)
-Booking the container due to shipping plan
-Controlling Letter of Credit (L/C): document requirement, quantity, price,
expired date, last
shipment date, outstanding balance ..
-Ministry of Agriculture, Forestry Administration Fisheries: arranging document
to apply the Certificate of Quality and Safety Inspection or Home Certificate.
-Logistic Company: arranging and submitting the documents for apply permits
to Customs
Cam control Departments.
-Bill of Lading (B/L): working on the drafting (Original B/L) and B/L for apply
Certificate of Original (C/O) form.
-Bank: submitting the shipping documents to consignee
-Following up: shipping documents and customer's payments with the bank
and inform to Finance Department.
-Facing and solving on the problem with all the ministries, logistic and shipping
companies
-Controlling Leading Time for shipment
-Preparing Purchase Order (PO) for shipping payment to Finance Department
-Reporting and controlling the International Sale Report
-Controlling Customer Order Files
-Recording the produce outstanding balance
-Finding out the methods to reduce the high shipping payment and shipping
risks
-Selecting the quotation (Export & Import) and submit to logistic and Finance
Manager
-Closely working with logistic Manager on shipment to recheck or review the shipping
document (invoice, packing list, bill of lading )
-Working with carrier service both of export and import
The University of Cambodia
Librarian Intern | 05/2011 - 04/2012
Cambodia
Key Accountability:
-Recording the Toshu Fukami's Book Collections into the library's database
and dewy
-Input New Genlibe such, ISBN, Copy Right, Author, Publisher, Date of public
and affixed the stamp
-Making in order the Dewy Decimal Classification.
-Daily opening and closing the code of the library system and handouts
-Register the university student, researcher and readers into the library list
-Provides news, information and university announcements to readers
-Making in order the books into right shelf and place of the library
-Performed other office and administrative works such as copying, printing,
mailing etc, and other tasks required by library manager and university.