Fashion

Lifestyle

Moto & Powersports

Outdoor

Snow

Streetwear

Surf

Health & Fitness

Design

Apparel

Motorcycle

Trends

Retail business

Retail and Brand Director 

Top Management

•	Managed all aspects of the retail department set up and opening (store design and fixtures, Hiring, logistic…)
•	Creating all store procedure and policies
•	E-com in house fulfillment implementation.
•	Training Team and provide in store and web customer service and experience.
•	Curate the portfolio of the motorcycle brands
•	Report and analyze sales daily, weekly, and monthly.
•	Weekly communication with third party brands for stock replenishment and special orders
•	In store special events (Alpinestars, Arai, customization program, The Litas, Merla. DGR …)


•	Managed all aspects of store development, including new store openings, closings, relocations, renovations and conversions. 
•	On-site leadership to ensure that all opening procedures are being completed efficiently and on time.
•	Set up all new accounts for store wide vendors. 
•	Monitor and solve building maintenance issues. 
•	Implemented and managed all budgeting and expenses across all departments.
•	Support the visual team in sourcing and providing fixtures, merchandising supplies. 
•	Assist new lease prospect and negotiations. 
•	Managed all leasing processes and milestones.   


Project Manager/Store Development - North America 

•	Point person for development of new store from construction to opening. 
•	Identical General Manager duties from the SOHO location 
•	$1.2 million net sale yearly volume.
•	Sourced, interviewed and hired all pertinent staff for entire store. 
•	Developed partnerships with local businesses, including hotels & publications to promote store brand. 
•	Managed all promotional in-store events to promote our brand at a higher level. 


Retail Store Director - Venice CA

•	Maintain thorough understanding and enforce all policies and procedures. Ensure team adherence to all company operating, HR and security procedures. 
•	Define policies and procedures in accordance with general company guidelines identifying expectations. 
•	Support shop level managers and staff to improve operations standards and to maintain consistency across all US stores. 
•	Support rollout of technology initiatives and provide training whenever required. 
•	Develop, plan and deliver training materials that will impact business initiatives throughout the Company.
•	Stores visit to train, assess process efficiency and compliance.  
•	Assist in the creation and maintenance of budgets for retail location. 
•	Monitor and solve building maintenance issues. 
•	Weekly and monthly, yearly sales analyses. 
•	Weekly communication with the retail team – Internal Newsletter  
•	Manage the identification, selection, and on boarding of managers and teams. 
•	Implement and uphold all operational policies and procedures and customer service training tools. 


Director of Operations 

•	$2.2 million net sale yearly volume.
•	Plan sales goals with Store manager and strive to achieve them. 
•	Set an example by maintaining KPI standards and ensure staff compliance. 
•	Recruit/interview/hire talents 
•	Implement company training programs; monitor staff training in product knowledge, customer service and selling skills.
•	Review performance / compensation of staff in a timely manner. 
•	Maintain Company merchandising standards and revise merchandise presentation as necessary. 
•	Attain store shrinkage goals. 
•	Monitor supply levels, conduct inventories, and maintain inventory records. 
•	Promptly and accurately complete all paperwork procedures (New Hire, Incident, Reports, etc.).
•	Interface with corporate personnel (i.e. Accounting, Merchandising, Operations and Human Resources)
•	Market new promotions  


Retail Store Director - NY Soho

Assistant Designer - New York, NY 

Assistant Designer, Pattern Maker  – Brooklyn, NY 

Lawyer - Paris, France

Find out detailed information about Melanie Eon, Retail and Brand Director  in Los Angeles, CA

Melanie Eon: Retail and Brand Director in Los Angeles, CA

Melanie Eon

Fashion institute of Technology

University of Paris I Sorbonne - Law