Melanie Eon: Retail and Brand Director in Los Angeles, CA
Melanie Eon
Retail and Brand Director
Los Angeles | United States
Skills
No information
Interests
Fashion
Design
Apparel
Motorcycle
Trends
Retail business
Work experience
BIKE SHED MOTORCYCLE CLUB
Retail and Brand Director | 09/2022 - Current
• Managed all aspects of the retail department set up and opening (store design and fixtures, Hiring, logistic…)
• Creating all store procedure and policies
• E-com in house fulfillment implementation.
• Training Team and provide in store and web customer service and experience.
• Curate the portfolio of the motorcycle brands
• Report and analyze sales daily, weekly, and monthly.
• Weekly communication with third party brands for stock replenishment and special orders
• In store special events (Alpinestars, Arai, customization program, The Litas, Merla. DGR …)
Zadig & Voltaire
Project Manager/Store Development - North America | 12/2019 - 07/2020
• Managed all aspects of store development, including new store openings, closings, relocations, renovations and conversions.
• On-site leadership to ensure that all opening procedures are being completed efficiently and on time.
• Set up all new accounts for store wide vendors.
• Monitor and solve building maintenance issues.
• Implemented and managed all budgeting and expenses across all departments.
• Support the visual team in sourcing and providing fixtures, merchandising supplies.
• Assist new lease prospect and negotiations.
• Managed all leasing processes and milestones.
Zadig & Voltaire
Retail Store Director - Venice CA | 04/2017 - 12/2019
• Point person for development of new store from construction to opening.
• Identical General Manager duties from the SOHO location
• $1.2 million net sale yearly volume.
• Sourced, interviewed and hired all pertinent staff for entire store.
• Developed partnerships with local businesses, including hotels & publications to promote store brand.
• Managed all promotional in-store events to promote our brand at a higher level.
Zadig & Voltaire
Director of Operations | 02/2012 - 03/2017
• Maintain thorough understanding and enforce all policies and procedures. Ensure team adherence to all company operating, HR and security procedures.
• Define policies and procedures in accordance with general company guidelines identifying expectations.
• Support shop level managers and staff to improve operations standards and to maintain consistency across all US stores.
• Support rollout of technology initiatives and provide training whenever required.
• Develop, plan and deliver training materials that will impact business initiatives throughout the Company.
• Stores visit to train, assess process efficiency and compliance.
• Assist in the creation and maintenance of budgets for retail location.
• Monitor and solve building maintenance issues.
• Weekly and monthly, yearly sales analyses.
• Weekly communication with the retail team – Internal Newsletter
• Manage the identification, selection, and on boarding of managers and teams.
• Implement and uphold all operational policies and procedures and customer service training tools.
Zadig & Voltaire
Retail Store Director - NY Soho | 06/2010 - 01/2012
• $2.2 million net sale yearly volume.
• Plan sales goals with Store manager and strive to achieve them.
• Set an example by maintaining KPI standards and ensure staff compliance.
• Recruit/interview/hire talents
• Implement company training programs; monitor staff training in product knowledge, customer service and selling skills.
• Review performance / compensation of staff in a timely manner.
• Maintain Company merchandising standards and revise merchandise presentation as necessary.
• Attain store shrinkage goals.
• Monitor supply levels, conduct inventories, and maintain inventory records.
• Promptly and accurately complete all paperwork procedures (New Hire, Incident, Reports, etc.).
• Interface with corporate personnel (i.e. Accounting, Merchandising, Operations and Human Resources)
• Market new promotions
FRANSHAW - Children’s Wear Manufacturer
Assistant Designer - New York, NY | 11/2008 - 09/2009
CRYE PRECISON, Design and Production Military Gear and Clothing
Assistant Designer, Pattern Maker – Brooklyn, NY | 10/2006 - 11/2008
S.C.E.T (Societe Central d’equipment du territoire), Legal Consultant Firm
Lawyer - Paris, France | 01/2000 - 01/2003