Creative Agencies

Fashion

Lifestyle

Outdoor

Skate

Streetwear

Surf

Swim

Yoga

Health & Fitness

Design

Entertainment

Sports/active lifestyle

SPECIALITIES
retailer expertise: Amazon, Asos, Bandier, Bloomingdale's, Carbon 38, Dicks Sporting Goods, FGL Sports, Free People, Macy's, Neiman Marcus, Nordstrom, REI, Revolve, Saks Fifth Avenue, Shopbop, Six02, Soul Cycle, Stitchfix, Tillys, The Buckle, TJX, Whole Foods Market, Zappos, Zumiez + regional-specialty boutiques

coaching and development: personal, professional, team and leadership empowerment coaching for individuals and organizations to create long-term success

strategy: personalized analysis and action item prioritization, segmentation planning, gap strategy development, special projects and brand building opportunities, short and long-term growth phasing

sales: omni-channel revenue generation, short and long-term profitability planning, budget building, distribution strategy. buyer relations; tradeshow, showroom, and national sales team development

product planning and merchandising: seasonal assortment planning, trend forecasting, merchandising, selling tool generation, key-item/core/replenishment program building, special make-up and private label programs, inventory forecasting (long and short-lead time) 

 

?Coach and develop a sales team of 13, including Senior key account, international, and regional account managers
including five new hires for multiple regions and the launch of Men’s and Youth categories.
? Executed first territory transition to support global distribution strategy, increasing brand partnerships and growing
organizational talent for long term business excellence.
? Developed cross-functional company initiatives to up level all divisions industry acumen including sales, operations,
marketing, design, merchandising and executive leadership to create a cohesive and collaborative flow of information.
? Launched and integrated digital selling platform to streamline selling and ordering processes, leading to an increase
in in-season and pre-book selling 30% to LY.
? Guided organization through collaborative coaching of best practices in business management, competitive
marketplace, selling innovation, brand partnerships and account/product segmentation strategies.


VICE PRESIDENT OF SALES

•	Oversaw the US national wholesale specialty business in the men’s, women’s and kids footwear categories, as well as, the launch of the TOMS handbag category.
•	Managed and led the national sales team of 25 individuals including regional account managers, account executives and account coordinators.
•	Projected and managed budgets for P&L for each of the sales team positions, T&E, tradeshows, seasonal inventory and regional showrooms.  
•	Implemented ‘best practices’ for the US sales team surrounding RA/swaps, cancellations, credit approvals, new account approvals, diverting, order minimums, freight discounts and online selling.
•	Worked cross-functionally to strengthen marketing, design, customer service, credit, and planning relationships, creating synergy among teams and improving efficiency 
•	Developed global distribution hierarchy and first segmented product-tiering structure for assortment expansions.
•	Opened, launched and managed regional showrooms: Dallas, Atlanta




NATIONAL SALES DIRECTOR

WGSN is the world’s leading trend authority, serving the fashion and creative industries. They enable our members to make better decisions about the products they design, produce and sell by enhancing their creativity and reducing their risk.

Their global product portfolio includes online trend services WGSN Fashion and WGSN Lifestyle & Interiors, retail analytics site WGSN Instock, crowd-sourced design validation service WGSN Styletrial, and our specialist consulting offer WGSN Mindset.

SENIOR ACCOUNT MANAGER

•	Women’s Manager of Majors Accounts, overseeing National Accounts business: Bloomingdales, Saks Fifth Avenue, Neiman Marcus, Von Maur, Amazon.com & Zappos.com, and Macy’s. 
•	Strategized sales opportunities by identifying market demand, analyzing competitive market share, devising product matrix and assortments, actualizing selling plans and creating merchandising programs for 100+ doors throughout the US with major buyers, executive management and planning teams. 
•	Developed SMU- products for key programs at Macy’s, Neiman Marcus, Bloomingdales, and Saks Fifth Avenue in line with seasonal vendor demand. 
Key leader for women’s national sales meetings, delivering presentations
•	Created tailored COOP advertising, product assortments and translated seasonal key messages throughout the Northeast, Mid-West and Southeast regions. 
•	Successfully expanded ‘top-tier’ domestic and international distribution by increasing account base + 60-accounts from 2010-2011 in over 27-states 

SENIOR ACCOUNT MANAGER 

Find out detailed information about Melissa Anderson,  in Venice, CA

Melissa Anderson: in Venice, CA

Melissa Anderson