Melissa Enriquez: Senior Graphic Designer & Creative Lead | Apparel, Product, Textile Prints, Color & Concept in San Diego, California

- Deliver innovative graphic, textile, and product designs for lifestyle and performance brands, ensuring trend alignment and brand consistency across apparel categories. - Oversee multiple projects with strategic time management, ensuring seamless collaboration with clients and timely execution.

- Led color strategy, trend forecasting, print and graphics direction for apparel and accessories. - Collaborated with design, merchandising, and product development teams to introduce innovative techniques. - Engaged with the community through design rallies and events to gather valuable product feedback and strengthen brand alignment. - Created impactful textile prints and graphic placements that enhanced brand storytelling across collections.

- Designed impactful graphics and prints for Hurley’s women’s line, merging surf culture with trend-driven design solutions aligned with Nike’s brand ethos. - Researched and implemented emerging graphic techniques, textile applications, and material innovations to elevate seasonal collections. - Partnered with cross-functional teams to refine graphics and product concepts, ensuring alignment with performance and aesthetic goals.

-Designed graphics and developed fashion silhouettes for knit tops, ensuring alignment with brand vision and market trends -Created detailed garment construction, including CADs and specifications for apparel, streamlining production and maintaining design integrity -Led a team of 4 to develop cohesive collections, overseeing the creative process from concept to execution

-Oversaw artwork creation by direct reports and freelancers, ensuring design quality and consistency across projects -Designed apparel graphics and silhouettes for presentations to major retailers, including Macy’s, Wet Seal, Tilly’s, and PacSun -Conducted market research in the juniors category to identify and develop emerging design trends Designed knit tops, from initial sketches through production fittings, managing the process to ensure design integrity from concept to final product

-Created original graphics for brands including Patterson J. Kincaid, Elizabeth and James, Steve Madden, and Disney -Provided designers with custom textile designs to complement seasonal collections -Produced detailed computer-aided sketches for all garments, ensuring accuracy and clarity for production

-Contributed to the production of bi-yearly catalogs, ensuring timely and accurate completion -Designed page layouts, photographed products, and performed color correction to enhance visual presentation -Gained expertise in creating detailed technical packages for vendors, ensuring smooth production processes