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Results-driven leader with a passion for crafting and implementing effective content marketing strategy for new and existing products. Forward thinker with a track record of elevating ideas and “connecting dots” across marketing channels to support business goals.

Key Strengths: 
- Social Media Strategy
- Content Marketing
- Branded Content
- Product and Audience Development 
- Blog Editorial Strategy and Production 
- Content Partnership Sales
- Integrated Marketing 
- Photo, Video + Livestream Production 
- Creative Direction
- Budget Planning
- Storytelling
- Copywriting/Copyediting
- Tools: Google Analytics, CrowdTangle, Drupal

- Built and directed in-house video, editorial, and social media team of 6 plus external athletes, agencies and freelancers
- Leveraged deep understanding of consumer insights and brand USP’s to craft stories and content that built awareness and engaged audiences for 9 unique events
- Ensured all customer touchpoints were on brand in terms of style, quality and tone 
- Created and oversaw execution of content strategy across Facebook, Instagram, Twitter, YouTube, Snapchat, and blog for audience of 6M+ globally 
- Created content distribution strategies across all channels (e-commerce, organic and paid social, email, PR, and TV) to maximize awareness, views, engagement and sales
- Managed $1.3M budget for production of website and social media content, paid media ads, product photoshoots, and SEO optimized blog content
- Analyzed performance and optimized content via weekly and monthly recap reports
- Lead for content partnerships from ideation to execution and distribution resulting in $9M in partnership sales annually. 

Client list: 
Nexcare
Amazon
KillCliff
Merrell
Microsoft
Chipotle
Cellucor
Vega Plant Protein 
Soap & Glory
Jack Links

Content Distribution Partners: 
Openfit
Facebook Sports
CW Network
CBS Sports
Snapchat 

Director of Content 

- Spearheaded social media team of 4 plus and 2 agencies to develop go-to-market strategies for 4 new event formats resulting in 10% YoY participant growth
- Led group brainstorms for all marketing campaigns ensuring voice, tone, and creative direction were on brand for target audiences and marketing objectives 
- Created 4 downloadable PDF training guides for website resulting in the highest trafficked web page on site and 700K new email addresses captured
- Produced 60+ hours of live and taped content featuring races, workouts, studio talk shows, and human interest stories for owned channels, Facebook Sports, CBS Sports, and CW Network resulting in 70+M views, increased brand awareness and audience growth 

Senior Social Media and Content Manager 

- Created editorial guidelines targeting unique personas for 4 new event types
- Wrote all email, paid media, and website copy across all 6 brands 
- Expanded blog editorial calendar, managed production and distribution across channels resulting in 2.5M website visits and a 20% increase in organic traffic 

Copywriter

- Pitched and wrote articles featuring trends in the health and wellness
- Clients include: Dick's Sporting Goods, Rodale Wellness, Fitbie 


Freelance Writer

- Established and grew relationships with top fitness and fashion PR representatives
- Conceptualized stories, curated products, oversaw photoshoots, and wrote copy for trend round-ups, service - driven features and seasonal gear guides 
- Stylist and representative from magazine on set to confirm photo direction throughout shoot

Assistant Fashion Editor 

Find out detailed information about Melissa Freeswick,  in Seattle, WA

Melissa Freeswick: in Seattle, WA

Melissa Freeswick