Bike

Creative Agencies

Fashion

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Surf

Yoga

Health & Fitness

Camping

Snowboarding

The beach

Sunshine

Live music

Being active

The mountains

Cooking on occasion and everything outdoors!

Experiential Account Director

Top Management

•	10+ years experience (5+ years in a managerial role) in marketing, advertising, messaging and public relations/publicity; with a focus in events and the entertainment industry 
•	Proven track record in establishing successful cross promotions and partnerships with brand name corporations, entertainment companies, retailers and civic organizations 
•	Creative, detail-oriented and enthusiastic team player with the ability to solve problems under pressure and meet deadlines 


Clients: POPSUGAR, FOX Broadcasting, NBC/Universal (USA Network, Chiller TV Network), IPSOS OTX, The IPSOS Girls’ Lounge, Levi’s, Adult Swim, Rent The Runway

•	Provided strategic oversight on simultaneous large-scale marketing events, PR stunts and experiential activations
•	Led financial management of budgets 
•	Acted as the clients liaison between all internal teams including Logistics, Design and Production
•	Provided experiential strategy for new business pitches and RFP’s
•	Led a team of one Manager, two Coordinators and two Designers
•	Developed strong relationships with new and existing clients, driving growth through project and retainer work

Clients: FOX Broadcasting, POPSUGAR

•	Produced mobile tours, experiential activations and publicity stunts
•	Provided experiential strategy for new business pitches and RFP’s
•	Managed project timelines to keep clients, internal teams and vendors on track

Project Manager

Client: Cirque du Soleil 

•	Managed partnership and direct promotional marketing for multiple markets on behalf of Cirque du Soleil’s Big Top touring shows
•	Conducted extensive market research to specify and develop strategic direct marketing plans 
•	Worked closely with clients to manage expectations and achieve sales goals 
•	Secured and managed multi-channel promotional partnerships with local businesses, civic organizations, entertainment attractions and grassroots outlets to enhance brand awareness and visibility 
•	Coordinated logistics of experiential activations to engage with local communities and spread awareness

Marketing Manager

Clients: New Line Cinema, Lionsgate Films, Paramount Vantage, Screen Gems, Tri-Star, Fox Searchlight Pictures and MGM/UA

•	Assisted in securing publicity and reviews with print, television, radio, online and college press
•	Escorted talent at press tours, red-carpet events and premieres
•	Assisted in booking and coordinating publicity tours for high profile talent in every aspect
•	Secured creative, event-oriented local promotions for every film
•	Negotiated value-added advertising with radio stations, television media, print publications, and online outlets
•	Recruited a target audience for each film, thereby generating positive word-of-mouth interest

Publicity and Promotions Assistant

Find out detailed information about Melissa Gardner, Experiential Account Director in Encinitas, CA

Melissa Gardner: Experiential Account Director in Encinitas, CA