Melissa Gardner: Experiential Account Director in Encinitas, CA

Clients: POPSUGAR, FOX Broadcasting, NBC/Universal (USA Network, Chiller TV Network), IPSOS OTX, The IPSOS Girls’ Lounge, Levi’s, Adult Swim, Rent The Runway • Provided strategic oversight on simultaneous large-scale marketing events, PR stunts and experiential activations • Led financial management of budgets • Acted as the clients liaison between all internal teams including Logistics, Design and Production • Provided experiential strategy for new business pitches and RFP’s • Led a team of one Manager, two Coordinators and two Designers • Developed strong relationships with new and existing clients, driving growth through project and retainer work

Clients: FOX Broadcasting, POPSUGAR • Produced mobile tours, experiential activations and publicity stunts • Provided experiential strategy for new business pitches and RFP’s • Managed project timelines to keep clients, internal teams and vendors on track

Client: Cirque du Soleil • Managed partnership and direct promotional marketing for multiple markets on behalf of Cirque du Soleil’s Big Top touring shows • Conducted extensive market research to specify and develop strategic direct marketing plans • Worked closely with clients to manage expectations and achieve sales goals • Secured and managed multi-channel promotional partnerships with local businesses, civic organizations, entertainment attractions and grassroots outlets to enhance brand awareness and visibility • Coordinated logistics of experiential activations to engage with local communities and spread awareness

Clients: New Line Cinema, Lionsgate Films, Paramount Vantage, Screen Gems, Tri-Star, Fox Searchlight Pictures and MGM/UA • Assisted in securing publicity and reviews with print, television, radio, online and college press • Escorted talent at press tours, red-carpet events and premieres • Assisted in booking and coordinating publicity tours for high profile talent in every aspect • Secured creative, event-oriented local promotions for every film • Negotiated value-added advertising with radio stations, television media, print publications, and online outlets • Recruited a target audience for each film, thereby generating positive word-of-mouth interest