Melissa van Velthuysen: Director of Operations in Carlsbad, CA

As part of a small start up luxury vacation rental business, my key responsibilities include: • Delight clients with exceptional customer service via phone, email, and face-to face interaction from lease issuance to time of check out. • Create and execute calendar booking process using Excel and company website. • Project manage property improvements from negotiations and scheduling to distributing payments. • Collaborate with Finance to prepare monthly client reports that include profit and loss statement, income detail, expense detail, and booking calendar.

When I began at Reef, I started as a Receptionist right after graduating from SFSU. Shortly after, I was promoted to a Production Specialist, then Apparel Planner, then finally Forecasting Analyst. In the last few years there, I actually was the key point person for all of the Operations on the Apparel side of the business. From forecasting product based on seasonal sales goals to tracking on-time performance with the vendors, I have high expertise the full Operational process. In my latest Forecasting role, my responsibilities include the following: • Forecast seasonal line plans utilizing top down and bottom up methods, historical sales data, and business trends. • Develop and execute global buy plan with international distributors and domestic sales teams based on regional to-market dates and lead times from vendors. • Manage and coordinate monthly purchasing cycle and seasonal sample buy with vendors for the domestic and international markets. • Work closely with the VF compliance team to ensure that all vendors and factories producing the product are maintained at an “Accepted” level in the Fair Factories Clearinghouse database.