Tech

Marketing Coordinator

Administration & Clerical

Marketing professional with a creative eye, strong project management skills, and experience leading cross-functional teams within a fast-paced startup environment. Comfortable wearing many hats and driving marketing strategy and initiatives from start to finish.

Codazen is a custom software development and consulting firm specializing in web technologies. 

• Led company rebranding campaign that included redefining marketing strategy, brand personality, positioning, and new products/services in alignment with long-term company vision
• Strengthen brand awareness and generate inbound leads by creating original content for blog, presentations, brochures, social media, and ads across various marketing campaigns 
• Redesigned new company websites on an aggressive timeline as well as launched first company blog
• Coordinate marketing event logistics including venue selection, food/beverage, invitations, and post-event follow up
• Represent company when sponsoring industry tradeshows, conferences, meetups, and recruiting events  
• Conduct market research and work with end users to define pricing, positioning, and branding for new SaaS product

• Build strong client relationships by acting as liaison between clients and cross-functional project teams to negotiate proposals, prioritize features, define scope, and manage timeline/budget
• Organize and facilitate daily project status meetings, release planning, retrospectives, and resource allocations
• Drive product roadmap and strategy by defining requirements and creating mockups for new features
• Streamline company operations through development and tracking of departmental KPI and project status reports
• Lead transition and company-wide implementation of new project-tracking software platform 
• Helped drive over 200% increase in company revenue across more than ten major accounts, naming Codazen as one of Orange County Business Journal’s Fastest Growing Private Companies for two years running

Project Manager

Find out detailed information about Melody Liu, Marketing Coordinator in Irvine, CA

Melody Liu: Marketing Coordinator in Irvine, CA

Melody Liu

University of California, Irvine