Melody Liu: Marketing Coordinator in Irvine, CA

Codazen is a custom software development and consulting firm specializing in web technologies. • Led company rebranding campaign that included redefining marketing strategy, brand personality, positioning, and new products/services in alignment with long-term company vision • Strengthen brand awareness and generate inbound leads by creating original content for blog, presentations, brochures, social media, and ads across various marketing campaigns • Redesigned new company websites on an aggressive timeline as well as launched first company blog • Coordinate marketing event logistics including venue selection, food/beverage, invitations, and post-event follow up • Represent company when sponsoring industry tradeshows, conferences, meetups, and recruiting events • Conduct market research and work with end users to define pricing, positioning, and branding for new SaaS product

• Build strong client relationships by acting as liaison between clients and cross-functional project teams to negotiate proposals, prioritize features, define scope, and manage timeline/budget • Organize and facilitate daily project status meetings, release planning, retrospectives, and resource allocations • Drive product roadmap and strategy by defining requirements and creating mockups for new features • Streamline company operations through development and tracking of departmental KPI and project status reports • Lead transition and company-wide implementation of new project-tracking software platform • Helped drive over 200% increase in company revenue across more than ten major accounts, naming Codazen as one of Orange County Business Journal’s Fastest Growing Private Companies for two years running