Mia Marzan: Design Director in Los Angeles, CA

• Conceptualize, strategize, design, manage and deliver a visually dynamic and diverse portfolio of print, digital and multimedia campaigns that elevate engagement, enhance customer experience, support marketing objectives and generate revenue. • Produce over 100 creative and innovative concepts, visual design solutions and dynamic content each year for custom publishing, brand identity and marketing events, including brand style guides, magazine and editorial design, cover art, workbooks, custom and bespoke publications, travel guides, brochures, hotel compendiums and signage, guide maps, cross-product marketing collateral, event-branded materials, invitations, signage, posters, custom direct mailers, presentation decks, white papers, infographics, style guides, websites, microsites and mobile user interface, e-books, e-mail, social media posts, banner ads and various marketing collateral to scale. • Collaborate with multidisciplinary teams of editors, designers, stakeholders, account executives and product managers to develop cohesive, strategic and tactical marketing campaigns that ensure brand consistency across all internal and external creative and marketing materials. • Design covers, feature layouts, comps, templates, brand style guides and style sheets for over 20 redesign projects. • Perform prepress, photo retouching, color correction and compositing. • Conduct press checks to ensure print and color quality. Coordinate multiple projects with partners, printers and vendors. Hire and direct photographers and illustrators.

• Designed and created visually compelling and engaging content for global multimedia B2B and B2C campaigns for 30+ accounts in the international destination travel sector, across multiple integrated marketing channels. • Expanded the Hawai’i account from an island brochure to 6 island travel planners (84-132 pages each), 6 guide maps and 8 international maps a year, increasing ad revenues over 8 years. Processed 100+ print ads a year. Optimized assets for website and mobile platforms. Processed 100+ value-added and revenue-generating videos. • Supervised up to 4 designers. Reviewed color proofs and approved layouts to align with brand guidelines. • Saved nearly 60% in art budget by negotiating contracts and rates with printers and photo vendors across the globe. • Implemented and managed production schedules and art budgets. Coordinated with vendors to ensure timely delivery. Established efficient and scalable archival system. Conducted prepress and press checks.

• Designed 60+ special sections and stand-alone custom publications a year under tight deadlines and in a fast-paced environment for one of the largest metropolitan daily newspapers in the U.S. (2006 Readership: 2.2M weekdays, 3.3M Sundays). Initiated creative direction and collaborated with editors, photographers and marketing team to develop visually compelling, award-winning and engaging content for innovative ad revenue streams. • Produced and art directed photo shoots. Hired models, talent, photographers and illustrators. Managed production schedules and art budgets.