Michael Agneta: Vice President, Divisional Merchandise Manager in Saint Johns, FL

Leads organization of 7 reports handling the online product offering for the National Football League. Drove sales volume growth from $100 million to over $750 million annually while maintaining margins well more than 50%. Develops and implements both top down and bottoms up assortment strategies to maximize contribution margins and divisional profitability. Owns Open-To-Buy and all assorted financial metrics - Sales, Gross Margin, Contribution Margin, Markdowns, Stock Turn, Inventory, Aged Inventory, and Profitability Cross Functional leader - Primary partner with First- and Third-Party Vendors, Marketing, Social, Paid Search, Customer Service, International, & Warehouse Operations teams regarding league-specific business initiatives, particularly special events and hot markets Drives key item strategies to maintain inventory levels of core items by maximizing high in-stock percentages and driving increases in online conversion rates and incremental top line growth Lead of Fanatics’ $100M “Segmented Merchandise” growth strategy designed to recruit and create collaborations with well known consumer products brands in the licensed sports space Developed skill sets of ten direct reports to a position of promotion within the company, including one Buyer to DMM. Prior responsibilities also included NASCAR Omnichannel, (Annually $10M online, $30M physical retail), Strategic & Emerging (launched multiple eSports leagues as well as the Kentucky Derby, PGA, & USGA)

Oversaw organization of 11 reports in 3 licensed sporting goods divisions as well as one inventory replenishment specialist. Combined sales volume totaling over $225 million annually, until merger with Fanatics in 2011. - Category responsibilities included: NFLShop.com, NASCAR.com Superstore, QVC - Owned Open-To-Buy and all assorted financial metrics - Sales, Margin, Markdowns, Stock Turn, Inventory, Aged Inventory, and Business Development Funds (cooperative advertising) - Worked with customer service to maximize customer experience - acting on customer feedback, reducing return rates, and collaborating with social media outlet(s) - Grew core businesses by maximizing opportunities through business-to-business relationships (via Amazon Marketplace) & print catalog services Divisional Merchandise Manager, Sports & Recreation Assumed responsibility of six direct reports in 3 sporting goods divisions as well as two in the entertainment vertical. Combined sales volume totaling over $80 million annually. Coordinated extensive vendor relationship network to create value for GSI's retail partners through innovative marketing, merchandising, and assortment plans. - Category responsibilities included: Team Sports, Action Sports, Outdoor Recreation, Exercise & Golf - Created standardized program for online circular and reciprocal vendor link integration. - Leveraged assortment strengths into various direct import/private label/special make-up opportunities - Worked in tandem with interactive group to develop productive email, paid search, and vendor rate card campaigns - Developed skill sets of four direct reports to a position of promotion within the company - Promoted to Director, February 2008 Other Positions Held, GSI Commerce: - Senior Buyer, Team & Action Sports Divisions (2004-2007) - Category Manager/Buyer, Team Sports Division (2002-2004) - Associate Category Manager, Team Sports & Games (2000-2002) - Merchandiser (1999-2000)