Outdoor

Skate

Snow

Surf

Health & Fitness

Global Product Line Manager

Top Management

Hard working and analytically minded with a passion for the action sports industry. 

-Responsible for AFA Sport Performance categories generating $60M+ annual wholesale revenue
-Define product strategy and collection architecture through benchmarking and quantitative analysis
-Line plan creation and implementation for Surf, Snow, Golf, Training and Cycling verticals
-Calendar creation and coordination with all cross-functional teams
-Management of special product for the 2018 Winter Olympics

-Manage surf and sportswear products from design/new product development through go-to-market
-Analyze consumer trends, track product performance and gauge competitive landscape
-Present key features and benefits of products to global retail and wholesale partners

Associate Product Line Merchant 

-Gained an understanding of digital advertising dimensions, performance and pricing strategies
-Explained advertising options to leads, sent out proposals, collected creative assets, and closed sales

Digital Advertising Sales Intern

-Obtained quotes from six advertising channels to promote the Hurley Pro Trestles event
-Used Google Analytics and Adobe Omniture to develop an understanding of website user behavior and created graphs and charts displaying insights gained through those analytics
-Authored a creative brief involving partnerships with businesses to display WSL media content

Marketing Intern

-Executive Assistant to the VP/Head of Theatrical Talent
-Assisted in the submitting of appropriate talent for motion picture, television and theatre projects, pitched clientele to casting directors, obtained audition appointments and sent out clients on thousands of auditions
-Kept track of 200+ clients in a master calendar, made sure deal memos correctly reflect the negotiated contracts, arranged the proper methods of payment for clients between Abrams and production companies
-Independently initiated creative solutions to client problems

Agent in Training

-Created and managed online auctions for surplus property on the Cal Poly campus

Student Assistant

-Organized and reviewed deal memos, booking sheets and contracts
-Assisted agents in representing clients in most areas of the entertainment industry including motion picture, television, theatre, animation, commercial, hosting and broadcasting
-Analyzed various projects on breakdowns to determine appropriateness for submission
-Utilized social media for research projects regarding endorsements for products and services

Intern

-Assisted in the development of marketing and promotional work, closed customer sales, processed orders, maintained sales records and enhanced customer relations

Sales Associate

-Responsible for sales, merchandising, order processing, cashiering, inventory control and all aspects of customer service

Find out detailed information about Michael Alper, Global Product Line Manager in Newport Beach, CA

Michael Alper: Global Product Line Manager in Newport Beach, CA

Michael Alper

California Polytechnic State University

Chapman University