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Product and processes

   Over the past twenty plus years I have worked diligently, both individually and with teams of people to drive sales forward. Focusing on process efficiency and the pursuit of positive, solutions based consultation back to both the retailer and brand. I built my business from humble beginnings representing brands few wanted to buy early on but I persevered and methodically improved and refined my skill set, business processes and growing industry reputation; leveraging relationships with top tier brands across multiple retail channels and product categories. I have worked with many of our senior brand management teams on multiple advisory boards year over year developing and implementing seasonal go to market business strategies including but not limited to defining and refining wholesale sell in programs, new product ‘speed to shelf’ tactics, field marketing action plans, impactful at once and pre-book sales tools as well as new and existing product road maps that leverage category and line extensions into both existing and emerging markets. Gentle pressure. Relentlessly applied.

     I have negotiated vendor/retailer MAP and UMAP contracts and agreements, built yearly revenue projection plans and extensive sales forecasting exercises all while continually sharpening sales, product clinics and training tactics that inspired growth. As a true consultant to my dealers’ matters, I understood their inventory turn, built effective retail buying plans, identified and managed the most profitable product mix for their specific needs. 

I coordinated and led a team of people by catalyzing commitment, mustering resources through positive interaction and working toward common goals and objectives. I have established and continue to maintain cherished relationships with many industry based Brand Managers, Sales Executive Management leaders and Retail Buyers both in smaller single door, regionally based multi-door and larger national accounts. 

Implement and and execute sales, training and marketing strategies by retail location specific to our customers needs and market forces.

Northwest Sales Representative

At Yakima, we believe the outdoors is more fun when shared. Shared with friends. And with family. Shared with goofballs, wingmen, dreamers, crushes and jokers. The more the merrier. Because the outdoors is not just about the adventure, it’s about the stories told, the inside jokes and the shared memories. Memories that remain, long after the trip is over.

It’s been 30 years now, and we not only make safe, secure racks for your gear, what we really do is make room for butts in seats. AKA more people competing for the shotgun seat. More people to belt out the best 80’s ballads. More backseat drivers. More shoulders to use as pillows when you fall asleep. Because we believe if you’re gonna go, you should Take More Friends.



Northwestern Sales Rep.

CamelBak is the outdoor industry's leading provider of hydration products. Their mission is to continuously reinvent and forever change the way people hydrate and perform.

GoPro is the world’s leading activity image POV capture company.
GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.

At GSI Outdoors, we define innovation not through the use of some new ‘unobtanium’ material, nor through the monumental elevation of a never-imagined widget.  No, we define innovation through the creation of unique, imaginative and fun products which reassert the values which we hold so dear.  We take great pride in our ability to create new and exciting items from products which others believed could not be improved or which they believed were not worth the effort.  We know that this kind of authentic innovation can only come from one place- our customers.

My sales agency services specialty outdoor, general sporting goods, bicycle and specialty running retailers throughout the Northwestern territory.  States we service are Alaska, Washington, Oregon, Idaho and Montana. We are responsible for product training, sales planning/execution and general sales liaison between the vendors we represent and the retailers we service. Our vendors include CamelBak, GSI Outdoors, GoPro, Power Practical ( Power Pot ),  Underwater Kinetics and Yakima/Whispbar products.

Partner - Sales Rep

Whether you’re in the water, on the mountain, or on the trail, UKPro has you covered. UKPro sets new standards with technology, engineering, and design to deliver high quality, American-made GoPro® accessories and waterproof camera protection gear.

UKPro, a division of Underwater Kinetics, is located in Southern California and has been manufacturing quality lighting and sports accessory products used in the most extreme conditions on earth for over 41 years. Our reputation in over 65 countries has been built on innovation and manufacturing quality second to none.

Find out detailed information about Michael Blumenstein,  in Boise, ID

Michael Blumenstein: in Boise, ID

Michael Blumenstein