Michael Bretz: Industrial Design Instructor

Created line plans based on sales data, forecasts and market research for soft goods and equipment. • Designed and developed a new generation of performance chamois based on latest medical research. Coordinated and carried out field and lab testing including pressure mapping and bold flow analysis. Developed gender and riding-type specific solutions (mountain bike; road race; time trails; triathlon; road long distance). Reduced the FOB 6$ per chamois over previous chamois resulting in savings exceeding 1.5 million US$ per season. • Led a cross-functional team to developed materials and implemented new technologies including wearable electronics. Designed performance apparel for mountain and road riding and lead fit sessions. Created detailed tech packs including all artwork and trim. Coordinated custom graphics with athletes and managed timelines and factories for the Mountain Racing Team apparel program for EWS and UCI-DH racers. • Developed materials and production methods for performance road cycling apparel and developed a new skin-suite with significantly reduced aerodynamic drag for sponsored athletes. Researched & developed options for consumer facing products targeting specific speed ranges and improve performance for use in Triathlon and mountain bike XC racing. Developed cycling specific light weight body armor products for XC and Enduro riding significantly improving fit, articulation and breathability over current offerings in the market while still surpassing CE standards