Masters in Business Administration- Marketing Concentration

Fashion

Skate

Surf

Music

Hiking

Sports

Indoor rock climbing

Writing about sports

•	Organized and executed Independent Contractor contracts, insuring completion, and assuring that support/logistics paperwork were accurately and properly processed.
•	Created a comprehensive marketing schedule for use through various channels of user engagement.
•	Maintained and performed Administrator task for various social media platforms (Facebook, LinkedIn, Twitter, etc.) increasing their engagement and followers.
•	Documented, organized, and created a Standard Operating Procedure for the lifecycle of a Contractor Relationship
•	Strategically created unique brand imagery and materials used in marketing campaigns and internal communications.
•	“Cold called”, created marketing emails, and conducted mass email marketing campaigns focusing on specific potential customer target segments.
•	Documented and tracked analytics for social media platforms, adjusting strategy based on engagement and impressions.
•	Scheduled Finance and Sales Department follow-ups with Contractors on-site, to insure quality customer support in all information that they required.

Contracts and Marketing Administrator

•	Delivered multiple marketing strategies that should be implemented based on secondary information gathered that would allow for capitalization on revenue opportunities, as well as educate the consumer and the industry.
•	Spearheaded a three objective approach looking at three separate markets to uncover consumer challenges in mobile printing to better understand the slow adaptation of the ePrint feature,  and to propose recommendations to increase consumer usage.
•	Implemented a Consumer Market survey to understand consumer mobile print usage, mobile capability knowledge, and challenges encountered to determine the opportunities for improvement and identify the obstacles that need to be overcome. This survey was supported by Internet research of the industry.
•	Executed Retail Market analysis by interviewing sales representatives and managers from three locations at ten retail companies to identify mobile print knowledge portrayed to customer and weaknesses in the customer point of sales strategy and maintained response
•	Developed environmental analysis of the Mobile Application Market by contacting seventy-six mobile application developers, following research on the features they provide within the application, to determine infrastructure limitations in creating a print function.
•	Targeted consumers through various forms of social media to accumulate consumer market survey results.
•	Maintained records of responses and deliverables and prepared routine and special reports and ?correspondence with Hewlett Packard.

MBA Consultant

•	Generated original written content weekly to facilitate and generate traffic to the company website.
•	Distributed company generated content and imagery through various social media platforms using customer relationship software.
•	Conducted market research, and using PESTEL and SWOT analysis evaluated the competitive environment for our client. 
•	Created, organized and implemented Standard project and proposal procedures for prospective clients. 
•	Formulated and edited email distribution templates used for client marketing initiatives.
•	Documented and standardized client roadmaps, which listed the final deliverables and the order in which they would be presented to the client.
•	Created consumer personas using information researched for client's target customer demographics.

Marketing Intern

•	Pinpointed locations within in the U.S. where All Glass should enter the United States market, taking ?into account the competitive framework in the region, as well its desirability (e.g. Regional knowledge ?clusters being beneficial as the key influencers would not need to be educated). ?
•	Organized and analyzed legislation, understanding the barriers to entry, as well as the committee and ?organization requirements that must be met, in addition to competitive research of who is the top ?market competitors within the Glazed Glass Industry. ?
•	Highlighted key influencers (architects and designers) and opportunities within the Glazed Glass ?Industry and the particular players, and the points of parity and difference using SWOT Analysis, and ?Porters 5 forces. ?
•	Fostered a relationship network with local distributors, to create channels to bring the product to the ?domestic market with high demand.

Find out detailed information about Michael Brogin,  in San Diego, CA

Michael Brogin: in San Diego, CA

Michael Brogin

San Diego State University

University of California, Los Angeles (UCLA)