Michael Burgess: Head Of Production in Long Beach , CA

Managed all aspects from project inception to completion. Drove complex film & photo campaigns within the agreed scope & budget. Oversaw task planning, media management, resourcing, & financial monitoring. Received & rewrote marketing briefs to be interpreted for creative productions. Delivered final files to clients and media partners ensuring correct content, specs, and formats. Ensured content was developed on time & on budget.

• Filmed and edited Kennebec Rafting Trip and 2014 Kickball promo video that resulted in an increase of participants for Social Boston Sports events and exposure throughout the Greater Boston area.

• Managed nine dealership websites including Volkswagen, Hyundai, Mitsubishi, Toyota, Ford, Scion, Audi, Honda and Pechelescars.com through Dealer.com. • Increased total website traffic by 20% through SEO, SEM, social media and videos. • Increased Form Submission Rate from 1.5% to 3% by creating an online marketing strategy through website analytics to increase overall sales. • Met with General Managers to create a customized online strategy for each dealership location. • Managed 3rd party website leads (Dealix, Autobytel, Cars.com, ContactAtOnce, CarGurus). • Designed print and online marketing material (Photoshop CS6). • Created 40 new and pre-owned vehicle website specials within the first week of every month to increase awareness and boost sales. • Designed and implemented Used Car Blowout Sales Event email blast that resulted in 37 sold vehicles. • Managed three brands through social media (Facebook, Twitter, YouTube). • Created 28 company videos (Adobe Premier Pro, FCPX, Adobe After Effects CS6). • Managed daily operation of two Fall interns, oversight included planning community events, social media, customer calling and other marketing material.

• Created and implemented 2013 national marketing campaign for Product Safety line. • Created and edited four TotalTrax, Inc company videos for the 2013 Promat Trade Show that resulted in 300 prospect leads. • Social media management (Facebook, Twitter, YouTube). • Email Marketing (VerticalResponse.com), website management and upkeep (Joomla.org).

• Responsible for creating screening/survey questions and conducting two focus groups. • Created three videos with over 1,800 views to increase generation Y's awareness of the 2012 Honda Civic Coupe. • Post campaign research showed an increase of 109% in generation Y's awareness of the 2012 Civic Coupe.

• Created and distributed surveys from primary data to ideal target audience. • Developed strategies through data analysis and presented final results to the client.