Bachelor of Science in Business Administration

Bike

Lifestyle

Outdoor

Outdoor pursuits

Fresh

Clean air

Marketing is the study of human interactions. I help my clients study, learn and optimize their interactions to create the most value for their brand and customers. 

Moen Inc., KraftMaid Cabinetry, The Timken Company, Momentive Performance Materials, Alacrity Services - a Lowe's Company and Swagelok
• Lead brand and communication strategic planning for all clients with an eye on tracking and optimizing to achieve business and marketing objectives
• Support research initiatives, with in-house subject matter experts, to help better define targets, triggers and the path to purchase
- Understand and champion my clients' value proposition and value exchange and how they intersect with the target's engagement and purchase journey
• Develop engagement and conversion plans utilizing multiple content strategies
• Manage a team of skilled Account Executives that help execute the communication plans

Account Supervisor 

Acuity Brands Lighting Inc., Avery Dennison Corporation, DuraSeal, HAVI, Krylon Industrial, Louisiana-Pacific Corporation, M.L. Campbell, Owens Corning, Reliance Worldwide Corporation, Sherwin-Williams and The J.M. Smucker's Company
• Lead in the development of clients' brand story along with the strategy to bring that story to the end-user through dynamic and engaging digital content
• Manage a team of highly talented Account Managers who bring these strategies to life while learning and optimizing as we execute to net the best results possible for our clients

Senior Account Manager

The Goodyear Tire and Rubber Co., Clopay Building Products, The Robert Bosch Tool Corporation, Tremco Roofing and Building Maintenance, Knauf Insulation, Medical Mutual of Ohio, Goodman Manufacturing Co., Saint-Gobain Performance Plastics
• Successfully led cross-functional teams creating multiple branding campaigns
- During the four years I led the campaign, Clopay experienced double digit sales and market share growth; we managed a $1.2 million media spend in support of the campaign
• Regularly led cutting-edge digital campaigns focusing on predictive modeling to deliver the right message to the right consumer when their need-state is at its peak
• Daily activities also included: Account/Brand Planning, Consumer and Product Research Analysis, Metric Collection (Google Analytics), Campaign Evaluation and Reporting, Event/Trade Show Planning and Execution, UX Management, Team Management, National Retail Planning and Budget Development and Management

Find out detailed information about Michael Campana,  in Stow, OH

Michael Campana: in Stow, OH

Michael Campana

The University of Akron