Michael DeStefano: in Brooklyn, NY

Led boots-on-the-ground, grassroots marketing to integrate gyms into the local community and drive new customer acquisition, conversion to membership, and member retention. Collaborated across departments to create a holistic marketing approach, resulting in yoga, fitness, and youth program attendance growth. Created content for organic and paid social media posts using Adobe Suite tools (Photoshop & Illustrator) and launched the first Bouldering Project Tik Tok account.

Developed and managed an integrated social media editorial calendar for 5 clients ensuring content alignment across all key external channels such as web, blog, and social (paid and organic). Designed, built, and launched email marketing programs for each client from ground up, including one-off newsletters and all automated flows, A/B tested for optimal open rates and created effective cadence.

Owned all aspects of marketing including managing all paid digital media campaigns and implementing email and organic social media strategy, while directing creative for all product campaigns, conceptualized product and lifestyle photography, scheduling photographers and ensuring timely delivery of assets.

Created and executed an annual strategic marketing plan for SIFF membership program with detailed programmatic and financial goals.