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Senior Director, Brand & Product Management

Top Management

Seasoned executive with over nine years’ experience creating and developing strategic brand partnerships.  Proven background in negotiating agreements with leading brands such as Microsoft, Warner Bros, Nickelodeon, Topps, AMC, HBO, EA SPORTS, Ubisoft, NBA, Under Armour, NFL, MLB, NBA, NHL, and the WWE.
Skilled in planning and directing large-scale projects ranging from licensing agreements, marketing events, consumer insights programs, to brand development of products placed within retailers such as Walmart, Target, Toys-R-Us, GameStop, Walgreens, KMART, and Kroger. 

•	Set product strategy and roadmap for Clarktoys.com.
•	Execute strategic direction of website to hit financial targets and global vision of the site to the marketplace.     
•	Drive both revenue growth and profitability through deep partnerships with manufacturing partners.
•	Design and implement marketing programs to support products.


•	Negotiated and executed agreements with current and new partners.
•	Identified potential business partners who strategically aligned with the long-term goals of the UFC brand.
•	Worked in a creative capacity to direct licensees on innovative product development, product graphics, marketing materials and packaging execution.  
•	Managed cross-functional relationships with Marketing, Sponsorships, Public Relations and other internal departments to provide assets to maximize communication and reach of Consumer Products initiatives.
•	Built retail contacts (domestic and internationally), while providing leadership and strategic direction regarding channel strategies.
•	Drove the sale of UFC licensed merchandise through various distribution channels and ensured product differentiation within each classification.
•	Developed budgets and updated forecasts, variance analyses, risk/opportunity assessments, long-term planning, sales tracking and financial models.
•	Managed Latin American licen

Director, Consumer Products

•	Oversaw all brand and licensing operations within the company.
•	Managed product lines generating over $30MM in revenue.
•	Lead the development of brand strategy, and executed all marketing related activities.
•	Formulated product plans, including product positioning, target markets, category and competitive analysis, pricing analysis, product lifecycle management, and product launches.
•	Identified the product mix to send to mass/specialty markets that satisfied the consumer, retailer, and company sales goals, while launching product lines within budget.
•	Negotiated and lead the development and execution of licensing partnerships for AMC, HBO, Ubisoft, Microsoft, NFL, NBA, MLB, NHL, NCAA and WWE.


Senior Brand & Licensing Manager

•	Developed consumer insight project plans, and continuously monitored program execution, and performance.
•	Oversaw all operations, recruiting and staffing for campaigns and events.
•	Managed the development and implementation of internal proprietary scheduling and reporting system.
•	Created and provided analysis/presentations/recaps on data for internal and external clients.


Consumer Insights Manager

•	Researched and identified trends in the NFL contracts marketplace.
•	Analyzed and examined legal documents and contracts.
•	Aided administration with the preparation of the 2008 NFL Draft.


Football Operations Assistant/Intern

•	Coordinated the researching, planning, budgeting, and implementation of all pre-game activities (anthem, ceremonies, 1st pitch) and sponsor hospitality events.
•	Supported in the servicing of corporate sponsorship accounts.
•	Managed in-game sponsorship promotions and programs.
•	Coordinated sponsorship and community outreach events.


Corporate Marketing Assistant/Intern

•	Oversaw and managed corporate sponsorship accounts and contracts.
•	Organized and executed all game operations for team (entertainment, promotions, staffing).
•	Composed and distributed all press releases, game stories, yearbooks, and recaps.
•	Acted as team liaison with NAHL League Office, while maintaining team website.


Account Manager

Find out detailed information about Michael Distaso, Senior Director, Brand & Product Management in Las Vegas, NV

Michael Distaso: Senior Director, Brand & Product Management in Las Vegas, NV

Michael Distaso