Michael F. Glass: Creative Director in Anaheim, CA

Please see samples of my work at mfgcreative.com

Managed and directed creative department, as well as developed and maintained all branded marketing initiatives for Team Associated, manufacturer of high-performance radio controlled cars and accessories. Directed and produced all branded creative for packaging, print, digital advertising (AdWords, remarketing, display banners), broadcast, website development (UX/UI), collateral, logos and trade show installations. Duties included photography, art direction/design, copy/script writing, videography, video editing/production, storyboards, market research, planning/managing annual marketing budget, negotiating media property buys, as well as liaising with all the editors of media partners. Other duties included managing and directing contracted talent, as well as managing sponsored athlete assets.

Developed in-house branding and marketing strategy for manufacturer of radio controlled cars and accessories. Directed creative for all print advertising, packaging, logos, collateral, oversaw website and trade show installations.