Dive

Fashion

Fishing

Lifestyle

Surf

Ocean conservation

VP of Sales

Marketing & Sales

Honest innovative independent business owner since 2009. Extensive knowledge of corporate branded business
with a focus on sustainability. Strong business management background with a proven ability to develop strategies
for revenue growth. Ability to building and maintaining relationships with customers national and internationally.
A complex understanding of online marketing and how to translate that to sales. A detail-oriented and self-starter
seeking to utilize skills in a sales environment and account management.
Strengths include: Sales Management • Marketing • New Client Development • Territory growth• International
Sales • Strategic Partnerships • Trade Show • Account Management • Sales Forecasting • Profit Building • Staff
Management • Team Leadership • Global Sourcing
Key Clients included: The Coca-Cola Company, Hershey's, Chick-fil-A, Delta, Hewlett Packard, Disney, Uber, St.
Regis Hotels, The Ritz Carlton, Cracker Barrel, Wildlife Trading Company

Establish new accounts for worldwide brand of Watersports/Lifestyle Apparel.
•	Coordinate and managed manufacturing of sustainable clothing line made with recycled PET
•	Tradeshow management (MAGIC, Surf Expo, etc.)
•	Digital Marketing via Instagram, Facebook and Twitter. Managed inventory via Shopify and CRM via HubSpot.

Responsible global, retail and promotional programs for The Coca-Cola Company, Chick-fil-A and Disney
•	Ran production programs for Olympics, NCAA, & The World Cup.
• Grew business to $2M, an increase in 100%.
• Responsible for managing budgets over $1M. Sold $2M in year 2011 and in year 2014

Senior Account Manager

•	Responsible for global, retail and promotional programs for The Coca-Cola Company, Uber Eats, St Regis.
•	Responsible for managing budgets over $1M. Sold over revenue $400K in year 2017, 2018 & 2019.

o Responsible for selling and managing worldwide brand of Watersports/Lifestyle Apparel and Fishing Tackle in Western USA.
o Develop sales strategies to align brand with its multi channel focus of Outdoor, Surf, Active and Fishing Tackle.
o Responsible for managing current and future sales/inventory to ensure brand success is both measured and achieved.
o Conducted sales training clinics to properly educate employees on current products and trends.
o Developed marketing strategies to help brand awareness within the territory.
o Worked closely with accounts to develop sales strategies that would lead to increased employee performance.

Territory Sales Representative

•	Developed sustainable clothing line made with R-PET fabric.
•	Developed sustainability program for Chick-fil-A utilizing recycle Styrofoam
•	Identify new clients and successfully on-board new business
•	Generate renewal business and new business revenue with existing clients
•	Present complex campaigns and data to clients and agencies
•	Worked with key clients such as: Belk, Chick-fil-A and Subway
•	Sold over $200K in revenue in year 2015 and $400K in year 2016

VP of Business Development

Started new clothing brand, concept to development, with designer and production based on directive supplied by client,
Cracker Barrel.

Owner

Find out detailed information about Michael Frey, VP of Sales in Sacramento, CA

Michael Frey: VP of Sales in Sacramento, CA

Michael Frey

Georgia State - Perimeter College

Hawaii Pacific University