Fashion

Lifestyle

Skate

Snow

Streetwear

Surf

T-shirt and apparel design! was owner & ceo of small startup e-commerce surf wear / t-shirt company

Riding on a snowboard and surfboard as much as possible.

Creative Services Manager

Creative & Design

Award-Winning Art Director  •  CPG Strategist & Designer  •  Identifier of Artistic Movement

Trendsetting creative leader with 20-year career executing global design initiatives and revenue-generating campaigns for a Fortune 50 company and some of the world’s most iconic brands. A hungry market researcher, keenly tapped into consumer insights and design / packaging / fashion trends.  An inspiring leader who encourages team collaboration, creativity, and camaraderie while providing strong direction in the achievement of business goals. A skillful presenter, writer, and overall communicator, driven each day to influence target audiences through compelling ideas, words, and visuals.  


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CD and consultant for entrepreneurial companies within food service channel.

Creative Director

On-site and remote Creative Direction and Design for select clients. Designed packaging, digital media, marketing collateral, logos and apparel. Leveraged strong industry experience to drive strategic integrated marketing design, innovatation ideation and line extension exploration.

Senior Design Consultant & Director

Directed marketing and design strategy for AquaBall Flavored Water Beverage for Kids. Led design of packaging, marketing elements, and merch, and creation of new brand Visual Identity across all formats. (see resume for further details)

SVP of Marketing and Design

Provided strategic and creative direction to junior Art Directors in design of novel, brand-reinforcing packaging, merchandise, apparel, billboards, and advertisements for PepsiCo’s most popular beverages.  Led teams in meeting strict quality standards and deadlines while shepherding projects through consumer research, brainstorming, concept creation, artist briefing, illustration, design, copywriting, and digital and print production. Interfaced and collaborated with Brand Managers, Food Service, Shopper Marketing, Operations, And Finance throughout key planning and execution touch points. (see resume for further details)

Senior Art Director

Earned series of promotions for outstanding design work on beverage packaging, print and web material, point of sale advertisements, vehicle wraps, and sports gear and apparel. Managed photo shoots and press approvals, and provided original illustration and copywriting across all brands. (see resume for further details)

Find out detailed information about Michael Gottschalk, Creative Services Manager in Irvine, CA

Michael Gottschalk: Creative Services Manager in Irvine, CA

Michael Gottschalk