Fashion

Lifestyle

Outdoor

Skate

Streetwear

Surf

Triathlon

Health & Fitness

Surf/skate/snow; outdoor lifestyle

VP, Sales and Business Development

Accounting & Finance

I am a Marketing professional with robust experience in consumer marketing and brand development
across multiple platforms. I have over 18 years of experience in brand management with an emphasis in
strategy development/implementation, situational analysis, consumer analytics and team leadership.
Additional specialties include large-scale budgeting, consultation, public speaking and developing
strategic partnerships.

Senior Executive team member for a health/wellness business that built a brand incubation platform with the mission of building an ecosystem of innovative products for the Health & Wellness
industry. We built our business model around providing a premium line of products that identify
specific industry differentiators while also having the ability to develop customized SKUs for our
partners. Key responsibilities include:
• Business development and client management
• Strategy analysis/implementation
• Large scale budget creation and management
• Employee management and growth strategist
• Partnership lead

Senior leadership that oversees all client interaction and strategy execution. Key responsibilities
include:

• Management of all client-based strategies with a CPG focus (PepsiCo, Starbucks, Frito Lay, Bundaberg)
• Development of relationships with Key Accounts and nationwide personnel (Brand Teams, Territory Sales Managers, Large Format/Small Format Managers, etc.)
•   Management of Regional Managers that conduct multi-leveled Marketing initiatives (National, Regional, Local) in over 200 key markets in the U.S.A.
•   Strategy development with specific demographics for Innovation/Incubation brands
(Experiential Marketing, Assisted Sales Programs, Consumer Analytics, etc.)

Senior Director, Sales and Marketing

Head of internal Marketing Department that oversees initiatives for a global product with a specific
audience. Key responsibilities include:
• Management of Marketing and Advertising initiatives for internal business divisions including
Print, Email Marketing, Creative Services, Social Media, Grassroots and Digital Services
• Management of Regional Managers and Marketing initiatives in over 50 markets Nationwide
• Establish and develop relationship with National/Regional/Local vendors
• Responsible for building cohesion between Marketing Department and internal business units
(Sales, Charity, PR, Print Media, Merchandise, Travel)
• Creating and maintaining multi-million dollar budgets and cost flows
• Responsible for development and analysis of all Marketing initiatives from a budgetary
standpoint

Director of Marketing
PGW Experience

Director of Marketing Development

Lead for all activations and special events that built brand awareness across the SKECHERS USA, Inc.
portfolio. Responsibilities included:
• Manager of all corporate events and tradeshows for SKECHERS USA and its licensees (Marc Ecko
Footwear, 310 Footwear, Michelle K Footwear, Mark Nason Footwear, Zoo York Footwear,
Kitson Apparel, Kitson Footwear, Avirex Footwear, Kids Fashion Footwear)
• Management of all trade and consumer events for a sales force of over 100 representatives with a budget in excess of $10MM
• Planned and executed all facets of WSA, MAGIC, ASR, Surf Expo and all other national, regional
and local rep shows (over 100+ annually)
•   Marketing team member involved with all components of corporate marketing and advertising
including the creation of national campaigns, photo shoots, radio and television commercials
and sponsorships
•   Developed internal relationships with Sales, Finance, Design, Production and Retail Operations

National Event Manager

Find out detailed information about Michael Kish, VP, Sales and Business Development 

Michael Kish: VP, Sales and Business Development

Michael Kish

University of San Francisco