Michael Marckx: Brand Leader | Creative Marketing Strategist | Event Producer | Keynote Speaker | Lecturer in San Diego, California
Michael Marckx
Brand Leader | Creative Marketing Strategist | Event Producer | Keynote Speaker | Lecturer
San Diego | US
Interests
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Industries
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Work experience
Monuments of Cycling
Founder | 08/2015 - Current
Monuments of Cycling produces the largest gravel bike racing series in the world, which features seven Belgian Waffle Rides throughout North America. The Belgian Waffle Ride in California, which is the original event, is known as only one of five Monuments of Gravel, and has a storied history as one of the first gravel races to transcend a region.
Monuments of Cycling is committed to delivering the most unique cycling events in the country, offering experiences for the most elite athletes on the planet, as well as those in awe of them, through the creation of world-class races that engage riders in myriad and unexpected ways. Our mission is to inspire riders of all stripes to reach, grow and aspire to new levels of fulfillment and joy, finding unusual avenues to test their physical and mental fortitude. To learn more, visit www.MonumentsofCycling.com.
| 0null/null - Current
Digital Union Marketing
Brand & Marketing Strategist | 01/2023 - Current
Digital Union is a branding, performance marketing, creative direction & content creation agency mainly for ecommerce brands
+ Categories– AI, Apparel, Nutrition, Cycling, Footwear, Events, Ear Phones, Accessories, Eyewear, Breweries, Cannabis & Spirits
+ As a CMO, created brand bibles, analyzed data for consumer marketing, and crafted D2C campaigns
- Wattie Ink – One of the most popular triathlon brands of all time – custom and D2C
- Marijuana International Corp – California’s leading service provider in the cannabis industry
- Eliel Cycling – Well-known cycling apparel in both custom and D2C channels
- 100% Eyewear – Leading Global high-performance eyewear brand
- ALMSTHRE – Upstart outdoor D2C accessories brand
- Hive TA Technologies – Upstart AI-driven tax applications
- H2O Audio - The world's best waterproof ear phones
UC Irvine
UCI Social Sciences Board of Councilors | 04/2023 - Current
In 2021, I gave the keynote address of UCI’s Homecoming Celebration and then was asked to join the Board of Councilors, which is composed of distinguished professional, academic and community leaders who provide counsel to the dean and serve as the main advisory board for the UCI School of Social Sciences.
Drink Monday, Inc.
Board Member | 10/2022 - 01/2025
Our vision is to be the gold standard of NA spirits. Empowering people to experience a more memorable,
high-spirited lifestyle through mindful consumption. Our mission is to elevate and grow. Once we are done, Monday will be synonymous with living a higher-minded, wellness-centered lifestyle. I’ll have a Monday.
Creative Disruption
Chief Disruption Officer | 01/2016 - 12/2022
Creative Disruption was a virtual agency created to help people, brands and institutions who are either in a rut or are just launching and need positioning, disruption, operational, marketing, creative and/or cultural help to manifest new (and lasting) possibilities.
We served a multitude of brands in performance marketing, launch plans, brand bibles, digital marketing, athlete management, e-commerce, content creation, and got-to-market strategies.
Factor, Canyon, LifeWalker, Eliel, Wattie Ink, Rouleur Brewing Co, Helia Brewing Co, ALMSTHRE, 100% and Xology are just a few of the brands.
Categories – AI, Apparel, Nutrition, Cycling, Footwear, Events, Accessories, Eyewear, Breweries & Spirits
Leucadia 101
Board of Directors | 01/2012 - 01/2022
I was on the board of Leucadia 101 Main Street for a decade, which is a non-profit community-based organization that works in partnership with our neighborhood, business owners, property owners, the City of Encinitas, and the County to preserve and revitalize the N. Coast Hwy 101 Corridor. I created the vision, mission and core values, and helped manage the Leucadia Streetscape Project, the largest project in the city’s history.
Eliel Cycling
Chief Marketing Officer | 08/2019 - 04/2021
Wattie Ink.
Chief Marketing Officer | 04/2020 - 04/2021
I wrote was honored to lead the marketing for this world class triathlon brand with a definitive brand personality and a vibrant e-commerce and custom business.
At Wattie Ink. we believe in your personal(ity) freedom, the liberty to Make Your Statement. We exist to amplify and celebrate the expression of your personality in and out of our gear. We believe in huge goals and life-changing ambitions and having the guts to pursue them freely, as endurance athletes and human being
Beachly
Advisor | 01/2017 - 01/2021
Coastal Company is dedicated to connecting people to the lifestyles they love.
Today, we do this through a curated selection of products and services based around passionate lifestyles.
We deliver quality, access, experience and value to a growing membership.
Co-founded with ultimate waterman and big wave surfer Mark Healey, Coastal Co.'s growth is rooted in curious and loyal members committed to passionate lifestyles.
100%
Consultant | 10/2019 - 01/2020
I was a fractional CMO working over the various product divisions and distribution channels
Nixon
Vice President | 03/2018 - 11/2019
Global GM of adidas Watches and VP of Licensing
adidas is second largest sportswear brand in the world / Nixon is a leading global youth lifestyle brand
- Drove 476% growth of the global adidas watch business over two years, including marketing programs
- Led adidas Watches D2C, Wholesale & Retail, including Amazon, across six regions and various channels
- Led Nixon’s license partnerships, including the largest revenue generating projects; Disney, Metallica,
Star Wars, Marvel, Steve Harrington, Spitfire, CR Stecyk III & more
Group Y
Advisor | 08/2016 - 10/2019
The original and leading collective of those focused on youth marketing and other progressive & expressive culture.
Group Y's purpose is to create intersections for influencers across industries and inspiring next gen leaders and decision makers
With Group Y, I helped create Two Farmtables & a Microphone, informed strategic direction and gave keynote speeches.
Superbrand Surfboards & Apparel
Advisor | 12/2015 - 01/2018
Monster Media Racing
Owner | 08/2015 - 11/2017
Monster Media Racing is a unique cycling team in the United States with 20 chapters comprised of 400 elite athletes. Our Mission is to create the most powerful engaged cycling activist network in the United States with a focus on the cultivation and enjoyment of healthy competitive cycling.
California State University San Marcos
Executive in Residence | 09/2016 - 09/2017
This program creates meaningful engagement in the life of the College by senior executives whose perspective can shape and add value to students, faculty, staff, College leadership and departments within the University. I guest lecture and lead a cohort of 40 students.
San Diego Sports Innovators
Advisory Board Member | 07/2013 - 06/2017
SDSI is a network of 80 Sports and Action Lifestyle companies and their Service Providers. SDSI looks to accelerate new enterprises, provide a path to investment and mentor at the C level.
SPY
President/CEO | 01/2011 - 12/2015
Transformation through culture, innovation, product, creative marketing solutions and business development.
Surfrider Foundation
Board of Directors | 01/1999 - 01/2014
I've been on the BOD twice now, starting in 1999. I served as Chairman of the Board from 2009 to 2012.
Surfrider Foundation
Chairman of the Board | 01/2009 - 01/2013
Led world's largest network focused on coastal conservation as a Board member two different times, first in 1999, and more recently as Chairman of the Board, 2009 to 2013. As Chairman, working with the CEO, Surfrider doubled its domestic network size and its U.S. staff, and the network drove more than 250 coastal victories, supporting the coastal preservation mission and expanded online engagement to hundreds of thousands of people every month.
The Greener Blue
Founder | 01/2010 - 10/2011
The Greener Blue was created to be a network of surf-focused environmental bloggers and green-focused surf bloggers engaging consumers and brands alike with a broad spectrum of information about ocean-related environmental issues and causes as well as a platform to showcase all the sustainable ideas and products from the surf industry. Today, it is a central repository for "greener" surfing and sustainability articles and Op Editorial.
globe international
VP of Global Marketing | 10/2004 - 02/2011
• Purview of role was in these areas: Marketing, Art, Design, Team, Events, Entertainment, Web
• Led the company’s strategic development globally from product to marketing to point of sale
• Revamped the marketing completely to garner a stronger sense of standing in the core of the market where business experienced excellent growth
• Produced and/or directed all the company’s myriad Film and TV programming, including Secret Machine, New Emissions of Light and Sound, United by Fate (film series), Money For Blood
• Managed global and regional marketing budgets of 14 million worldwide
• Executive Director of the company’s events, including the World Surfing Championship event in Fiji (3 years), the Globe World Cup Skateboarding, and the Double Cash Stack Attack
Ocean Pacific
VP of International Marketing/Creative Director | 10/2001 - 02/2005
Oversaw all marketing and advertising worldwide and was creative director for all of the brands: Op, Op Classic, Ocean Pacific and Seven2.
• Hired to “make the brand cool again” and position it for acquisition, which took place in 2004
• The Company doubled in revenues in three years, from 120 million to 240 million
• Created and ran an in-house full-service agency fulfilling corporate communications, PR, marketing, strategy and promotions on a global basis
• The company experienced 30% annual growth during this time and jumped from 93rd to 33rd, as well as finished 2nd in the swim category, on the WWD top 100 most recognized brands bi-annual report—the largest jump in the report’s history
• Efficiently and creatively managed an advertising budget of 10 million, while overseeing all international marketing efforts for 38 licensees worldwide
Bluetorch
VP of Marketing & Entertainment | 11/2000 - 12/2001
Managed the brand, marketing/sales development, public relations, market research and media content of action sports media brand, Bluetorch—a daily TV show on Fox Sports Net, website & iTV.
hardcloud
Director of Media | 02/2000 - 12/2000
Directed all media content for an action sports portal that foucsed on surfing, skateboarding, snowboarding and the like.
The Surfing Group/Primedia
Publisher, Associate Publisher, Marketing Director | 07/1995 - 02/2000
Held three different positions over 5 years.
miller freeman
Field Marketing Manager and Marketing Manager | 01/1992 - 01/1995