Creative Agencies

Fashion

Lifestyle

Outdoor

Triathlon

Brand Strategy | VP Creative

Marketing & Sales

Humans of HOKA

Ultra running and triathlon are central to HOKA’s identity. The Humans of HOKA docu-series uses these endurance sports to showcase how individuals—regardless of background or ability—face physical and emotional challenges and emerge transformed. These shared experiences create unity and highlight our common humanity. In a divided world, running and triathlon offer a pure, inclusive space. This campaign celebrates that in a compelling and authentic way.

Senior creative and marketing professional who specializes in Brand Strategy and Creative Direction. Has built ad. agencies within brands; developed and run global partnership programs; launched and rebuild brands; helmed and scaled creative and production teams and gone full entrepreneur with a category-redefining, award winning, and sustainable product (https://tinyurl.com/2pznrexz). A self-starter, quick study and enthusiastic collaborator. Has helped some of the world’s most forward-thinking companies, including HOKA, where he has guided global creative and marketing strategy since 2016. "Mike is a "Renaissance brand thinker." He has an uncommonly well balanced set of talents that combines the precision of a businessman, the insightfulness of a brand planner and the originality of thought that one typically finds in a copywriter. This confluence of talents enables him to get to the heart of a brand without any sort of bias." Jack Rooney, Chairman &amp; CEO, Ogilvy &amp; Mather Chicago BACKGROUND: michaelcjoneill.com

Deckers builds niche brands into global lifestyle leaders through innovative design and marketing. Brands such as Ugg, HOKA and Teva. I have guided HOKA's global creative and marketing strategy since 2016.

HOKA Global Creative Lead, Premier Partnerships

My day job at DripDrop was to build a creative department and develop a distinct look and feel for all messaging and visual expressions of the brand. My overarching goal was to help create a strategic direction that clearly communicates to consumers how DripDrop can genuinely make their lives better. 


Brand Strategist/Creative Director

"Jimi Wallet's (thejimi.com) arrival slapped the sleepy world of men's wallets in the face with its colorful, compact and award-winning design, addictive in-the-hand-feel, and impertinence to be manufactured in the US from recycled materials." 

NY Times Consumed Column: nyti.ms/1mNEuGL

Owner/Designer

During this period, I have also consulted with other companies, and helped launch brands from the ground up, creating everything from websites and packaging design, to marketing strategies and award-winning radio ads. Most notably, Skyy Vodka, Cocoa Pete’s, Duvel Belgian Ale, Escama Studio, Ascendancy Healthcare and NDNU University.

Brand/Creative Strategist

I have helped the owners create a unique personality, tone of voice and visual representation that articulates the brand's core values, and serves as a pole star for all marketing and sales activity. Blu Kicks sells in Colette Paris, Nordstrom and Ritz Carlton spas, and has tripled sales revenue this year. 

Recent Press: http://bit.ly/1rYGl0A

Brand/Creative Strategy

Writer/Strategist

Founding Partner

Account Director/Biz Dev Director

Account Executive

Find out detailed information about Michael O'Neill, Brand Strategy | VP Creative in San Francisco, California

Michael O'Neill: Brand Strategy | VP Creative in San Francisco, California

Michael O'Neill