Director - Marketing

Marketing & Sales

Silverado, California
Cowboy Canyon Winery   Silverado, California
A Stone's Throw Winery   San Juan Capistrano, California
Director - Marketing, Events, Client Success Management May 2008 - Present
Initially hired in a part-time support capacity and promoted to a part-time management role while attending college full-time, then came on full-time in 2014. Built business from 30 events
per year, now managing over 150 events, 2 venues, the 3 tasting rooms (including inventory control), +450 wine club accounts and wholesale sales relationships with variety of retail vendors.
Monitor all online marketing tools and shopping carts. Manage the revenues of the 3 wineries
combined equaling to $5 million per year, started at $500,000 per year. Initiate changes to enhance
profitability. Started all companies from the ground up and assisted in the implementation of all
facets of the business. Write policies to improve day to day operations and carry out new updates.
Manage all social media, emails and marketing strategies to optimize the customer experience and growing expectations of the market. Manage the shipping of all products, co-manage
inventory and shipping accounts. See skills above used in this role.

Initially hired in a part-time position to help manage current accounts. Gained own accounts and finished projects on previous accounts. Accounts consisted of a variety of fields, CHOC
Children's Hospital, Orange Coast Magazine, Amino Genesis Skincare, Mayer Corporation,
CDM Drugs, and Newport Harbor Exchange Club. Researching, writing and distributing press
releases to targeted media. Assisted in raising over $1million in funds for non-profit - CHOC
Follies. Writing and editing in-house newsletters, case studies, speeches, articles and monthly
reports for accounts; Maintaining and updating social media and websites for accounts.

Assistant Marketing Manager & Content Creator

Created, distributed, and managed press releases, records and reports and created solutions in the areas of target marketing strategies, and database upgrades that led to system improvements and streamlined processes. Assisted in the management of several different clients such as Ruby's
Dinner, CDM Drugs, Friends of Bixby Park, to name a few.

Intern

Mentored under the Founder/CEO Susan Johnson and President Kerry Johnson. Assisted the Company in increasing its brand identity with its customer base. Assisted in all customer service
needs.

Assistant to CEO & President/Internship

Journalist/Secretary to the Publisher/ Editor. Interviewed, wrote and published articles on
athletes. Staffed projects, tracked progress, and updated managers, partners, and clients as
necessary on project status. Created and implemented successful marketing/PR campaigns,
including new product introductions and existing product development.

Journalist/Administrative Assistant

Answered and relayed all phone calls and messages. Filing, billing, printing and mailing, delivery of medications, and managed meeting schedule.

Administrative Assistant

Find out detailed information about Michele Agopian, Director - Marketing in Silverado, CA

Michele Agopian: Director - Marketing in Silverado, CA

Michele Agopian

Hollins University