Michelle Ivanoff: Brand Ambassador in Venice, CA

Raise product awareness and educate consumers at trade shows. Execute seasonal marketing initiatives and increase in-store sales. Represent brands at Whole Planet Foundation events.

Develop sales expansion strategy, foster community relationships, coach interns, lead Every Hat Has a Story project. Secured partnership with LA Alliance of Boys&Girls club (26 clubs in LA area) in March 2015.

Managed client relationships with a major US retailer and an international technology giant, with annual marketing spend in excess of $1M combined. Presented findings to marketing executives on past campaign performance and strategic marketing mix options for upcoming seasons by utilizing our in house SaaS program and determining how each marketing channel impacts outcomes (revenue, traffic, sales) both independently and collectively. Led two cross-functional teams of 7-15 coworkers in development of streamlined internal processes. Enhanced clients’ knowledge on the efficiency of their loyalty programs, gift cards, sponsorship, and experiential media. One client in particular used our findings to decrease traffic declines during times of store reconstruction.

Implemented aging schedules and templates to tighten internal controls and prepare for year end audit. Improved spending reports to enhance clarity of expenses and increase efficiency for call center in Manila, Philippines.

Generated a consolidated report for all 15 subsidiaries and affiliates presenting insights to c-suite management. Developed planning and forecasting models to assist product controllers with quarterly budgets and projections.

Managed relationships with diverse portfolio of clients in the retail, manufacturing, service, and sports and entertainment industries. Informed clients of cost saving restructures gained from analyzing audit of accounts and internal controls.

Assisted sales team in account management and promotions. Implemented aging schedules to organize accounts payable and accounts receivable.

Completed personal, partnership, and trust fund tax forms as well as wealth management services.