Bike

Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Director of Retail

Top Management

Creative and results-driven professional with
success creating visual merchandising directives
based on brand aesthetics for all product
categories to drive overall sales comps.
Innovative problem solver with a knack for
visual displays, window and marketing
concepts, and creating and executing brand
strategy. A strong communicator, team player
and lead by example leader. Consumer
obsessed, product driven and marketing
focused.

Managed Shopify for both POS and Ecomm for Shoppe Ekam. Buying and product assortment for Shoppe Ekam, consisted of curating an assortment of both active and leisure brands to sell
via Ecomm and Brick and Mortar. Created and maintained a merchandising strategy for the
store front at retail with product placement, space, concept, design, color and aesthetic to
achieve monthly sales goals. Lead an in-store sales team and built policies and procedures to uphold excellent customer experience, service, and support for all instore guests. Organized
monthly events for Ekam Yoga and Pilates tailored to the studio's unique offering of workshops, clinics, sound baths, and other activities. Created marketing materials to promote
each event and advertised on several platforms. Collaborated with several outside
organizations to partner on special events and organize marketing opportunities to promote
the brand. Managed social media channels to market and link all products via Shopify to generate Ecomm business. Managed Shopify online sales and purchases direct to consumer and implemented strategy to fulfill online orders. Created email marketing campaigns through
Klaviyo and used analytics to expand consumer base and achieve KPI's.

Retail Director

Oversaw the creation and implementation of visual merchandising strategy for this North
American retail corporation for several brands. Created appealing and eye-catching visual
displays for retail locations to drive traffic, increase conversion, and lift sales volume. Liaise with the buying and merchandising teams to develop and implement guidelines that support
brand image. Created Visual Merchandising Directive to plan for product placement and
assortment instore for all categories and genders for more than 50 retail locations. Planned
and executed visual marketing such as POP and window imagery and advertising for storytelling, and collection presentations to highlight marketing styles and "win at"
categories. Train and developed a team of field merchandisers to uphold standards and execute Directives. Created retail merchandising renderings in collaboration with the global
marketing and sales teams, merchandised for photo shoots to create trade marketing tools and seasonal catalogs. Planned with buyers and designers to create and execute product
assortment for private label programs across several regions for mens, womens and children's
categories.

Regional Visual Merchandising Manager

Executed monthly visual merchandising directives across 40+ accounts in San Diego County,
including in-store brand installations, space utilization, fixture layout, and marketing signage
in compliance with guidelines and standards. Analyzed product and sales information to generate daily reports for executive management that included crucial inventory levels, key
selling styles, and account needs. Used innovative strategies to implement company
merchandising standards that boosted product visual identity and profitability. Built strong
relationships with wholesale accounts and communicated directly with sales to achieve goals.

Wholesale Visual Field Merchandiser

Managed purchase orders, monitor
inventory across multiple locations and assisted in buying strategy.

Assistant Buyer

Find out detailed information about Michelle Jennison, Director of Retail in San Juan Capistrano, California

Michelle Jennison: Director of Retail in San Juan Capistrano, California

Michelle Jennison

California State University

Universidad de Valladolid