Michelle Macias: Principle Product Manager in Los Angeles, CA

- Design work scope and breakdown complex, strategic roadmap to achievable epics and user stories. - Utilize qualitative and quantitative data to identify pain points, improve SEO, reduce friction on the customer journey. - Lead requirement gathering initiatives via subject matter expert interviews to formulate solutions for process improvements or software solutions. - Created use cases, activity flow diagrams, user stories to communicate business requirements - Project manage—as Product Owner—Fin-tech and SaaS integrations using Agile methodology. Managing initiatives from vendor discovery to post-launch product enhancements. For example, I lead the initiative for Affirm VCN integration resulting in an increase of revenue by $250k and 0.5% average order value (AOV). - Collaborate with development team on Business-to-Business (B2B) & Business-to-Customer (B2C) for eCommerce website platform and Business-to-Employee (B2E) ERP and CMS solutions. - Review and collaborate with QA team on testing strategy.

- Facilitating e-commerce New Product Introductions with go-to-market strategy by spearheading cross-functional efforts to ensure successful global product launches achieving 95% on-time delivery. - Manage resources and control budget while mitigating risks throughout the project development stages. - Foster relationships with international vendors. - Realized a 23% year-over-year increase in revenue growth for Pro Audio, Home A/V, and Workstation categories.

- Developed $4 million of business-to-business engineering projects from planning through development. - Negotiated with overseas vendors to maximize margins while maintaining quality. - Exceeded annual sales goal by 3% in 2014, 8% in 2015, and 21% in 2017 for Bose, EAW/ Loud Technologies, and CREE Lighting, respectively. - Drive change within company by initiating the integration of international standardize framework in partnering companies resulting in $1 million in revenue. - Awarded 2013 Employee of the Year.