Lifestyle

Moto & Powersports

Outdoor

Snow

Health & Fitness

Snowboarding

Hiking

backpacking

Adventure travel

Motorcycle

Splitboarding

Dirtbike

Director of Wholesale Operations

Logistics, Shipping & Operations

<p>Over 10 years of sales and operations management experience in the outdoor industry, with a focus in B2B. </p>

Managed sales forecasts and inventory planning across 100+ SKUs,
ensuring consistent product availability
Oversaw CRM systems (Netsuite, Zoho), maintaining data accuracy and
generating reports
Analyzed sales performance metrics and KPIs, providing actionable insights
that informed pricing strategies and growth initiatives
Implemented and optimized operational systems, streamlining workflows
and reducing manual processes by 20%

Sales Operations Manager

Managed wholesale operations from strategy to order processing, driving
40% YoY revenue growth in 2022
Streamlined onboarding and purchasing processes, improving customer
experience while enabling faster growth at lower operational costs
Developed annual revenue projections, sales strategies, and execution
plans to support $2M growth targets
Onboarded 200+ accounts while building strong relationships and
achieving shared revenue goals
Produced monthly reports and presented on performance metrics
Oversaw accounts receivable collection and reporting, improving cash flow
Collaborated cross-functionally to boost efficiency and company-wide
performance

Managed daily operations, including website, inventory, and order
fulfillment, coordinating seamlessly with in-house teams and 3PL partners
Implemented efficient warehouse and distribution processes, reducing
fulfillment times and boosting operational efficiency by 32%
Directed and trained Customer Service and In-House Sales staff, increasing
productivity and customer satisfaction
Maintained and strengthened domestic and international dealer
relationships, contributing to a consistent 40% YoY sales growth

Operations Manager

Project managed design and digital content for the website
Scheduled and prioritized tasks within the design team
Ensured team deliverables and managed deadlines

Digital Platform & Creative Services Producer

Oversaw production and digital content for The Clymb Adventures website
Managed travel sales and event schedules, coordinating logistics and vendor
participation
Built and maintained strong vendor relationships through outreach and B2B
marketing
Collaborated with vendors to identify target market needs and align offerings
Drafted, edited, and fact-checked trip descriptions and itineraries for accuracy

Program Lead, Adventures

Provided customer service while reaching daily and monthly sales goals
Employee of the month (8x) and 3rd for highest sales on the East Coast
Awarded the Never Stop Exploring Award for community and outdoor participation

Sales Associate

Find out detailed information about Michelle Massara, Director of Wholesale Operations in Wilson, WY

Michelle Massara: Director of Wholesale Operations in Wilson, WY

Michelle Massara

Finger Lakes Community College

The Art Institute of Portland