Michelle Massara: Director of Wholesale Operations in Wilson, WY

Managed sales forecasts and inventory planning across 100+ SKUs, ensuring consistent product availability Oversaw CRM systems (Netsuite, Zoho), maintaining data accuracy and generating reports Analyzed sales performance metrics and KPIs, providing actionable insights that informed pricing strategies and growth initiatives Implemented and optimized operational systems, streamlining workflows and reducing manual processes by 20%

Managed wholesale operations from strategy to order processing, driving 40% YoY revenue growth in 2022 Streamlined onboarding and purchasing processes, improving customer experience while enabling faster growth at lower operational costs Developed annual revenue projections, sales strategies, and execution plans to support $2M growth targets Onboarded 200+ accounts while building strong relationships and achieving shared revenue goals Produced monthly reports and presented on performance metrics Oversaw accounts receivable collection and reporting, improving cash flow Collaborated cross-functionally to boost efficiency and company-wide performance

Managed daily operations, including website, inventory, and order fulfillment, coordinating seamlessly with in-house teams and 3PL partners Implemented efficient warehouse and distribution processes, reducing fulfillment times and boosting operational efficiency by 32% Directed and trained Customer Service and In-House Sales staff, increasing productivity and customer satisfaction Maintained and strengthened domestic and international dealer relationships, contributing to a consistent 40% YoY sales growth

Project managed design and digital content for the website Scheduled and prioritized tasks within the design team Ensured team deliverables and managed deadlines