Dynamic, client focused professional with outstanding track record creating high touch customer
retail experience. In depth apparel, buying, negotiation and business acumen. Drive and grow
multi business lines and provide analysis and interpretation of key issues. Partner with internal and
external stakeholders to ensure responsive and credible strategies to increase product
assortment, net sales, profitability and customer base. Manage digital merchandising system,
spreadsheet applications and tools to monitor KPI's including financial targets, reports, data, etc.
Contribute to multiple cross-functional teams in fast-paced, ever changing environments. Lead by
example and elevate keen awareness of details necessary by rapidly identifying and resolving
roadblocks to fulfilling commitments. Mentor and motivate high-performing teams that strive for
excellence. Prior experience in design/production of women's and men's apparel.

Launch VIP and Live digital styling services with a focus on current trends, brands and client personalization.
Curated customer journey for tailored, high-touch styling experience. Managed cross-functional projects to define core product offering and customize VIP, Luxe, Women's, Men's, Maternity and Kids apparel lines.
Collaborate with key vendors and brands to highlight quality, trend and sustainability to ensure that value
was enhanced by merchandise assortment to directly increase sales across omni channels. Partner with internal marketing, agency and vendors to develop seasonal campaigns, branding and marketing strategies.
Successfully execute brand campaigns of key influencers across social media platforms (Instagram, Tik Tok, etc.) Ensure excellent customer service and retention by cultivating relationships and gaining trust/loyalty of VIP luxury goods clientele. Manage and mentor a hand-picked team of stylists and create repeatable
processes and documentation to ensure consistent customer experience. Track productivity and ensure
ongoing monitoring through regular team meetings and individual coaching. Establish alerts to anticipate and/or resolve issues, such as KPI changes, to ensure commitment to customers. Excellent presentation,
communication and management skills across all audiences; clients, leaders, team and vendors. Milestones
of team accomplishments include:
?   Generate $1.7M annually in apparel, accessory and footwear sales.
?   $117M+ annual team apparel, accessory and footwear sales.
?   Consistently exceed Keep Rate and AOV (Average Order Value)
? 32% above average KR
? 44% above AOV
?   Improve client market share and strategic initiatives. Develop and implement marketing strategy to leverage social media influencers on Instagram and other SM channels to attract first-time buyers
and to generate repeat sales by highlighting emerging fashion trends.
?   Launch Live Styling pilot program facilitating real time digital meetings with clients. Creatively
communicate and foster trust through virtual platforms. Cultivate ongoing personalized customer
success using on the fly solution-based and critical thinking skills to increase AOV by 33%.
?   Provide remote digital wardrobe styling/advice and apparel/accessory assortments via live and profile based platforms to 30K+ clients.
?   Develop pilot programs to expand key business lines includiing VIP, Live Styling and Luxe.
?   Develop product data, marketing collateral, specs and trend forecasting analysis and present to key
stakeholders.
?   Improve customer satisfaction through in-depth knowledge of apparel production standards;
sourcing, sizing, grading, finishing, notions, to target apparel brands and items that met
expectations of VIP, Luxe and GPP (general price point) clientele.
?   Curate individually tailored and site wide digital merchandising shops to increase revenue 17%
during initial launch (first 6 months).
?   Track record of excellent customer reviews as measured by 4.9 star average rating and repeat
clients.
?   Manage client feedback, selection process, inventory, product assortment and industry best
practices.

Sr. Multi-Line Program Manager

?   Merchandise, curate, sell apparel to 20K+/ customers annually across regional U.S.
?   Generate 900K+ in apparel, accessory and footwear sales.
?   Contribute analysis to luxury buying team on client designer/brand requests, types of apparel
desired, sought after brands, trends, silhouettes, color/prints, fabrications and price points.
?   Interpret key buying strategies on styles/brands most utilized, merchandise to keep in rotation/retire
based on client demand and sales.
?   Research, write and edit brand spotlights to optimize understanding of specifications, fabrication,
company background, fit information, production processes, etc.
?   Continuously exceed KPI's.
?   Highlight apparel information (brand, fabrication, color, print, silhouette, laundering) with personalized advice on how to wear and integrate new and existing wardrobe pieces.
?   Foster enduring relationships with clients and address delight or disappointment with kindness,
empathy and exceptional customer service.
Circle Dog Media, San Francisco, CA - Content/Brand Strategist/Project
Manager
Managed agency of developers and graphic designers to steer B2B and E-commerce
CMS websites for boutique businesses. Consistently drove customer success.

Sr. Stylist Multi

Founded and grew men's and women's local clothing line producing small unique
units locally in SF. Managed high touch customer experience from inception to end
product utilizing quality fabrics (silk, cotton, linen, etc.) and notions with creative
whimsy and attention to detail.


?   Designed and produced men's and women's local clothing lines.
?   Managed four local retail locations, 210 wholesale accounts, showrooms in five U.S. regional markets, development studio and pop-ups.
?   Built a creative and strategic business module, enabling development of organizational objectives for sales, planning and production within budget.
?   Procured resources, funding and retail space while steering marketing, public
relations and growth of brand identity.
?   Continuously grew sales, production and met cost targets that ensured clothing was created and produced locally.
?   Bought and sourced all material for locally made SF contemporary men's and women's clothing line.
?   Negotiated with vendors, jobbers and suppliers on pricing and delivery of trend forward and dead stock fabric to production facilities.
?   Supervised inventory control/storage, merchandising, special events, employees, payroll and schedules.
?   Maintained company website, updates, sales and customer databases.

Founder/Creative Director

?   Wrote and edited customer facing/enterprise software user guides for FastForward Networks and Inktomi Corporation.
?   Managed writing team including hiring, oral/written job performance reviews
and professional training.
?   Developed budgets, templates, online documentation, HTML and PDFs, schedules, project and document plans, style guidelines and internal
procedures.

Sr. Technical Writer/Editor

Find out detailed information about Michelle Mattera,  in San Francisco, CA

Michelle Mattera: in San Francisco, CA

Michelle Mattera

University of California