Michelle Paquette: in Chatsworth, CA

ACCOMPLISHMENTS: Increased social media followers by 25 percent and increased online website traffic by 35 percent, both within a 6 month timeframe, having a direct connection to increased revenue. Developed new strategic partnerships, including celebrity endorsements from Jessica Alba and Gwyneth Paltrow, BCBGMaxazria and Mercedes Benz Fashion Week RESPONSIBILITIES: • Oversee, create and execute all of the domestic and international marketing efforts in order to ensure brand consistency, awareness and messaging? • Directly manage the execution of new digital marketing strategies to support sales, including SEO, SEM, PPC campaigns • Create new strategies to Increase social media presence, resulting in a direct 25 percent increase in followers and website traffic, resulting in a 35 percent increase • Create content for social media posts on Facebook, Twitter, Instagram and Pinterest as well as YouTube videos and instructional tutorials • Write and edit copy for marketing collateral, d

The KN Group (startup, fashion company). Created a comprehensive PR launch and marketing launch of a new eco-friendly fashion line, MOVMODA, at Interbike, the largest cycling convention in the U.S., with 20,000 attendees. The line received press in the U.S. and Canada through print/online publications and social media. ?? Netword and Netword Plus (startup, digital media company). Provided B2B and B2C consulting services focused on digital marketing, e-commerce and PR. Specifically, supported a range of businesses with their corporate newsletters, social media campaigns, SEO and pay-per-click, press release writing and distribution. Cultivated new business relationships through networking, professional affiliations, advertising and sponsorship opportunities

Coordinated operations and organizational structure and establishment of new national business opportunities Conducted market outcome studies, including forecasting and analysis of market trends Managed new business development initiatives, including website, corporate newsletter, e-newsletter blasts Oversaw human resource functions of interviewing, hiring and in-service training programs as well as all operational procedures for state and federal regulations Prepared presentations and workshops for board of directors and management

Revamped marketing strategies to promote mind/body/spirit connection, including website and course catalog redesign Recruited new students interested in acupuncture at college fairs Oversaw all marketing and admissions efforts

Generated new business development through Southern California (from San Luis Obispo to San Diego), including areas of lifestyle, health and wellness, spas, tourism and entertainment Promoted So. CA communities to drive economic development Developed innovative marketing strategies and special programs Oversaw TechCoast branding, including editorial and creative design of the publication Wrote articles, copyedited all editorial content, researched and fact-checked

Oversaw all facets of production of three national consumer publications, including editorial, sales, marketing, new business development, advertising, budgeting and consumer initiatives Attended consumer trade shows and press events to promote the magazines Wrote feature articles and copy edited all magazine content