Michelle Prieve: Advertising Manager

Responsible for managing cross-functional teams and agencies to execute integrated marketing campaigns for national limited-time offers and market tests that drive sales and brand equity. * Partner with cross-functional teams in the development of the integrated communications brief and brief agency partners. * Lead creative concept review with internal and external agencies to ensure campaigns elevate the brand, effectively communicate the product benefits and visually disrupt the category. * Present creative concepts to internal stakeholders and seek alignment on go-to-market plan for TV, Radio, Digital, Social, and POP. * Oversee production shoots for live action and food to ensure brand is positioned in the right way and food looks abundant and craveable. * Lead day-to-day creative development to ensure messaging per channel is driving product awareness and sales. * Evaluate campaign performance to inform future go-to-market plans.

Oversaw cross-functional teams, developed strategic POVs, SOWs and creative briefs, nurtured client relationships, managed budgets, facilitated brainstorming sessions, conducted creative presentations and managed broad account portfolio. Signature Kitchen Suite * Partnered with strategic team to develop brand promise, tagline, brand values and target to re-launch Signature Kitchen Suite as a challenger brand in the luxury appliance category. * Increased YOY website traffic by 129% after successfully managing the integrated team that launched a new designed website. * Launched the "True to Food" integrated campaign with a re-designed photography-rich website, docu-series, social media presence and dealer marketing support. * Developed training processes and enhanced project trafficking process to educate team and eliminate mistakes. Irvine Company Community Apartments * Managed client relationships, budgets and project timelines for four large lease-up properties. * Analyzed sales (lease-up) data on a monthly basis and adjusted marketing spend to meet KPI's. * Developed, deployed and reported on 453 emails in 2015 targeting prospects and current residents. Smile Brands Inc. * Assisted in database segmentation to identify high-value patients and create look-a-like model. * YOY DM response rate increased by 35% and ROI increased 25%. * Omni-channel campaign increased DM + EM results by 10% MOM. Hilton Garden Inn * Identified client challenges and repositioned brand to focus on business travel vs. leisure travel. * Executed integrated "Breathe" campaign (Television, Print and Digital) which increased REV PAR 5% YOY.

Managed client relationships, coordinated resources for strategic client projects and oversaw execution of work. Tendril * Managed energy efficiency pilot programs with budgets totaling more than $750K for four power organizations. * Identified the target audience for each client and developed a comprehensive marketing plan utilizing secondary research and Mosaic segmentation. * Oversaw $500K conference annual budget and managed creative development including collateral, direct mail, demonstrations, website and email. * Organized cross-functional teams to develop company booth and execute conference logistics. * Repositioned the Tendril brand with new tagline and product names, increasing unique website hits by 28%. HP * Launched the HP "Declare Your Passion" mobile tour for the new HP Pavilion dV6 Artist Edition Laptop. * Managed mobile marketing agency, creative and client relationships for the duration of the mobile tour. * Exceeded You Tube video submission goal by 33%. * Increased sales by 25% for targeted Best Buy stores in two markets with the HP Hispanic back-to-school campaign.

Corinthian Colleges Inc. * Managed day-to-day client contact and $30M yearly budget which included broadcast, print, radio and digital. * Supervised Account Executives and multiple Account Coordinators for 14 regional schools in Los Angeles, San Diego, Sacramento, Fresno and Bakersfield. * Tracked and analyzed direct response results and reported analysis internally and externally. * Prepared creative briefs and provided direction to creative team. * Implemented tracking system and improved market performance by over 25% more than three months.

LA Cable Co-op, Kwikset, Price Pfister * Provided account management support for creative production and new business development. * Researched and analyzed competitors and competitive markets to help clients gain an edge in the marketplace.