Business Degree Majoring in Marketing, in progress

Fashion

Snr Marketing Director

Marketing & Sales

Over 12 years Digital Marketing experience, developing and managing marketing strategies to efficiently drive customer acquisition and retention through multiple channels, including SEM/SEO, e-mail, affiliate, social, display, retargeting,  and CSE channels.  Manage multi-million dollar marketing budgets to various brand and ROI goals and metrics.

Responsible for all aspects of Online and Offline Marketing Strategies, focusing on the four pillars of Awareness, Acquisition, Retention and Community & Brand Management.  Manage $7.5MM+ marketing budget with strong focus on CPA targets achieving +50% growth in Affiliate and SEM programs.  Implementation of holistic marketing reporting dashboards for Management review.  PR and Influencer programs achieving multiple value ad placements with key channels.  Manage a team of 7, including 3 direct reports and subordinates

Responsible for all aspects of Digital Marketing Strategies with strong focus on Customer Acquisition vehicles, including SEM, Google Shopping, CSE and Datafeed Management, Display Marketing and Retargeting campaigns. Manage $10MM+ marketing budget with strong focus on net profit and bottom line contribution while maintaining triple digit growth in customer acquisition specifically in search and Google Shopping (PLA’s). Manage a team of 2 direct reports and guide in-direct reports 

Marketing Director

Manage the direct response marketing channels, encompassing Portals, SEM/SEO, Paid Inclusion, Affiliates and CSE’s with three direct reports and 2 guide in creative reports.

Marketing Manager

Manage the online direct response marketing channels, reporting directly to EVP of E-Commerce.

Marketing Analyst

Find out detailed information about Michelle Vandermerwe, Snr Marketing Director in Aliso Viejo, CA

Michelle Vandermerwe: Snr Marketing Director in Aliso Viejo, CA

Michelle Vandermerwe

Montgomery College

University of California