Michelle Vandermerwe: Snr Marketing Director in Aliso Viejo, CA

Responsible for all aspects of Online and Offline Marketing Strategies, focusing on the four pillars of Awareness, Acquisition, Retention and Community & Brand Management. Manage $7.5MM+ marketing budget with strong focus on CPA targets achieving +50% growth in Affiliate and SEM programs. Implementation of holistic marketing reporting dashboards for Management review. PR and Influencer programs achieving multiple value ad placements with key channels. Manage a team of 7, including 3 direct reports and subordinates

Responsible for all aspects of Digital Marketing Strategies with strong focus on Customer Acquisition vehicles, including SEM, Google Shopping, CSE and Datafeed Management, Display Marketing and Retargeting campaigns. Manage $10MM+ marketing budget with strong focus on net profit and bottom line contribution while maintaining triple digit growth in customer acquisition specifically in search and Google Shopping (PLA’s). Manage a team of 2 direct reports and guide in-direct reports

Manage the direct response marketing channels, encompassing Portals, SEM/SEO, Paid Inclusion, Affiliates and CSE’s with three direct reports and 2 guide in creative reports.

Manage the online direct response marketing channels, reporting directly to EVP of E-Commerce.