Creative Agencies

Fashion

Lifestyle

Yoga

An accomplished retail and marketing professional with a broad based knowledge in distribution, buying and merchandising. Proven ability to build strong relationships with colleagues and retail clients through extensive communication, training and reliability resulting in excellent in store positioning and increased sales. 

Greenwich, CT	12/2010 - 8/2020
A retailer and wholesaler of women's footwear, handbags, and sportswear.
SENIOR FIELD MERCHANDISER (NEW ENGLAND REGION)
Promoted outstanding sales revenue growth across a portfolio of seven top-selling shoe lines with responsibility for the five-state New
England Region. Leveraged exceptional merchandising skills, relationship building prowess, and analytical business acumen to identify
areas of opportunity to deliver sales uplift. Key Brands: (Shoes) Vince Camuto, Imagine, Louise et Cie, Jessica Simpson, Lucky, 1 State and ED. (Handbags) Vince Camuto and Louise et Cie.

? Fostered collaborative relationships with sales partners such as Nordstrom, Lord & Taylor, and Macy's department stores.
? Used exceptional commercial awareness and visual merchandising expertise to ensure that all Camuto Group brands retained
favorable positioning in high traffic areas leading to revenue gains and extensive brand engagement.
? Established sales performance, customer service, and quality standards across a team of in-store Associates and Managers.
? Resolved issues for frontline teams as a key point of contact and Merchandising/Marketing Subject Matter Expert.
? Promoted solid product awareness throughout the team involving seasonal product knowledge seminars and events.
? Delivered updates and reports for senior management including a summary of ongoing issues and performance highlights.
? Tracked and analyzed weekly sales reports and monitored industry trends to forecast future performance, identify stores that
need additional attention, and flag lucrative growth opportunities.

SENIOR FIELD MERCHANDISER (NEW ENGLAND REGION)

Orchestrated a team of 40 Merchandise Coordinators with a mandate to oversee nationwide operations. Conceptualized and rolled out a comprehensive merchandising program focusing on standardized processes that delivered consistency and quality across all
retail outlets. Exceeded management expectations and enabled strong sales performance across the product line.

? Conducted an intensive analysis of market trends and customer behaviors to develop a merchandising strategy that optimized
product placement and presentation leading to increased retail sales.
? Developed rotation standards based on largest sales penetrations and tracked ongoing performance against forecasts.
? Monitored the direct impact of merchandiser store visits for future resource planning and allocation purposes.
? Documented merchandiser reports to create a central repository of valuable sales data and business intelligence.
? Travelled across the country to meet with key clients and retail partners as a brand advocate and expert in Brahmin handbags.
? Played a key role in the build out of new retail spaces and provided training and coaching for staff members.
? Attended in-store events and openings as a senior representative of the brand.
? Provided creative feedback for the design process including the addition of a back pocket to the Mojito Crossbody bag.

MERCHANDISE COORDINATOR PROGRAM MANAGER

New York, NY	11/2008 -9/2009
A retail and wholesale provider of men's dress furnishings and sportswear.
FIELD MARKETING MERCHANDISE COORDINATOR (MA & RI REGIONS)
Provided oversight for sales enablement and customer service support activities to maximize sales revenue and deliver an industry
leading customer experience. Managed a diverse network of retail spaces focusing on department and mid-tier stores. Enhanced PVH
brand visibility and drove engagement within core segments. Key Brands: Calvin Klein, Timberland, Van Heusen, and Izod.

? Developed comprehensive merchandising strategies including the negotiation of favorable floor placement, signage, and visual
enhancements.
? Created a service of national sales events and fashion deliveries to promote awareness around PVH brands.
? Formulated long-lasting relationships with retail partners, management, and staff.
? Conducted a critical assessment of daily, weekly, monthly, quarterly, and annual sales data to track performance and provide
Management Information reports for the senior leadership team.

FIELD MARKETING MERCHANDISE COORDINATOR (MA & RI REGIONS)

Find out detailed information about Michelle White,  in New Bedford, MA

Michelle White: in New Bedford, MA

Michelle White

Fashion Institute Of Technology, State University Of New York

HESSER COLLEGE