Bachelor of Science of Business Management

Fashion

Lifestyle

Surf

Swim

Health & Fitness

Surfing

Beach

Ocean

Paddle-boarding

Surf retail

- Managed a team of five employees to execute a four-day career conference with 1,000+ employers from the Asia/ Pacific region to aide 1,500+ students find internships and full-time employment
- Created an extensive 50-page playbook following the event to create brand consistency and incorporated feedback from Qualtrics survey
- Helped implement a pilot program to offer students premier access to events based on their pre-qualifications
- Implemented a tracking system using software to collect demographic information of attendees


Events and Marketing  Lead

- Obtained same skill set as an Assistant Merchandiser position
- Assisted with marketing events like the annual Roxy Fitness event in Huntington Beach with 300+ attendees as well as a REI sponsored yoga getaway
- Organized in-line styles for 4 seasons and assisted in showing the lines to clients
- Worked in excel to create buy logs of SMU products, created industry trend reports, and used PLM, a software designed for product lifecycle management

Merchandising & Product Development Intern

- Developed new designs and planograms to increase customer interest and sales by 20% in 6 uniquely distinct retail stores
- Assisted with special projects around the P.C.C. as well as full store remodel of 1,200 square ft.
- Trained the staff of each store on how to restock merchandised products and engage with customers to improve the overall consumer experience 

Assistant Merchandiser

- Managed a team of 30 employees that offered a high caliber of customer service and the aloha spirit to obtain a 4.5/5 Yelp and TripAdvisor star rating.

Shift Manager

- Enhanced social media outlets through customer specific content. Grew to 70K followers
- Marketed products at several local events including five farmers markets. 
- Improved sales by 16% and expedite business growth through product reconstruction
- Developed research on the target markets and ways to improve overall customer satisfaction

Marketing Intern

- Provided excellent customer service to all store guests through assisting customers with their selections and offered suggestions on items that would elevate his or her look
- Enhanced in-store merchandising through displays and product placement
- Organized 5 exclusive events for J. Crew Credit Card holders where members could purchase the upcoming season’s styles that were not out yet to increase brand loyalty

Sales Associate

Find out detailed information about Mikaela Lawless,  in Dana Point, CA

Mikaela Lawless: in Dana Point, CA

Mikaela Lawless

Brigham Young University Hawaii