Mikaela Lawless: in Dana Point, CA

- Managed a team of five employees to execute a four-day career conference with 1,000+ employers from the Asia/ Pacific region to aide 1,500+ students find internships and full-time employment - Created an extensive 50-page playbook following the event to create brand consistency and incorporated feedback from Qualtrics survey - Helped implement a pilot program to offer students premier access to events based on their pre-qualifications - Implemented a tracking system using software to collect demographic information of attendees

- Obtained same skill set as an Assistant Merchandiser position - Assisted with marketing events like the annual Roxy Fitness event in Huntington Beach with 300+ attendees as well as a REI sponsored yoga getaway - Organized in-line styles for 4 seasons and assisted in showing the lines to clients - Worked in excel to create buy logs of SMU products, created industry trend reports, and used PLM, a software designed for product lifecycle management

- Developed new designs and planograms to increase customer interest and sales by 20% in 6 uniquely distinct retail stores - Assisted with special projects around the P.C.C. as well as full store remodel of 1,200 square ft. - Trained the staff of each store on how to restock merchandised products and engage with customers to improve the overall consumer experience

- Managed a team of 30 employees that offered a high caliber of customer service and the aloha spirit to obtain a 4.5/5 Yelp and TripAdvisor star rating.

- Enhanced social media outlets through customer specific content. Grew to 70K followers - Marketed products at several local events including five farmers markets. - Improved sales by 16% and expedite business growth through product reconstruction - Developed research on the target markets and ways to improve overall customer satisfaction

- Provided excellent customer service to all store guests through assisting customers with their selections and offered suggestions on items that would elevate his or her look - Enhanced in-store merchandising through displays and product placement - Organized 5 exclusive events for J. Crew Credit Card holders where members could purchase the upcoming season’s styles that were not out yet to increase brand loyalty