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Vice President

Executive

Innovative, accomplished, marketing specialist with a dynamic career. Creative and entrepreneurial mindset have led to success and growth within multiple companies. Unique and controversial marketing campaigns have led to a history of success and a stand-out career. Successful in capitalizing on emerging growth opportunities, implementing marketing initiatives, consumer sales, and driving forward revenue and profit gains. Self-directed professional exhibiting high-level business ethics and performance standards.

Act as the face of the company when dealing with media, government, and other outward-facing needs. Oversee budgets, staff and directors within the company. Work with the owner and directors to plan and implement a short, mid and long-term strategy for the company, as well as assessing the direction of the organization. Marketing and brand management, including vision, voice, and strategy. Write, direct, and produce all branding and
marketing content. Collaborate marketing efforts with industry and related partners. Sponsor athletes, lead endorsement
deals, and develop cost effective trade show presence. Continuously grow the company with new contracts, including the
Army and Navy. Oversee strategic initiatives with all sales including online operations.
• Have grown social media reach by 1400% in two years
• Produced, directed, and edited marketing videos with more than 500,000 total views
• Annual growth averaging 25% per year
• Developed the companies first rifle in 5 years, the N6. And has brought forth 5 additional new models since
• Spearheaded the first major contract with NSW Development Group, that was awarded to Noveske

Managed yearly budgets, marketing, and product plans. Hands-on execution of a brand overhaul, using marketing strategies,
competitive positioning, media development & web campaigns, product launches, market expansion, and sales support for
technology solutions and consumer products. Produced, directed, and edited marketing video campaigns and photo shoots,
and collaborated with numerous companies leading to successful business growth. Oversaw a team of 12 full-time
employees.
• Successfully combined SilencerCo and SWR
• Rebranded the company
• Growth revenue increased by 116% in 18 months
• Grew social media by 1600% in 18 months
• Produced, directed, and edited marketing videos with more than 4 millions total views
• Successfully launched the #1 selling silencer ever made, the Omega

VP of Marketing

2011-2013. Head of marketing over Rally and BMX. Designed, implemented, and oversaw global marketing plans for both
categories, including the management of a 7 figure activation budget. Collaborated with the product teams in footwear and
apparel to design and market signature products for our team, and support larger campaigns such as the “At work” denim
and chino campaign. Managed these product launches, overseeing the execution of the design, product development, photo
shoots and filming for marketing materials, sales, e-commerce, events, and PR. Traveled globally to ensure that marketing
plans and strategies were adhered to.
• Executive producer on Ken Block’s Gymkhana 5. With 5.1 million views in 24 hours, and the first of the series to come in
under budget and on time
• Increased private retailer account business by 25% annually through a grass-roots marketing initiative
• Annual revenue increased from $350 million to $750 million in 5 years

Marketing Director (Global)

Managed 15 BMX athletes, and 3 Rally athletes including Ken Block, Dave Mira,
and Travis Pastrana. Created and helped implement marketing campaigns for both categories. Spearheaded grass-root marketing efforts that included athlete demos, and consumer events across the United States. In charge of negotiating and
signing athletes to personal endorsement deals. Worked directly with Ken Block, co-founder of DC Shoes. Launched DC’S officially licensed Rally team gear, as well as the Ken Block “Team Works” collection of footwear and apparel that was sold online,
select retailers, and Subaru dealerships. Headed up the planning and execution of all Rally related events, contests, and other marketing efforts which helped make Rally DC’s fastest growing category.
• Worked on Red Bull “No Limits” Travis Pastrana jump over Long Beach Harbor
• Worked on Gymkhana franchise ensuring timely delivery of video, launch effort, and product

Sports Marketing Manager

Find out detailed information about Mike Aland, Vice President in Salt Lake City, UT

Mike Aland: Vice President in Salt Lake City, UT

Mike Aland

San Diego State University