Mike Aland: Vice President in Salt Lake City, UT

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Mike Aland

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Vice President
Salt Lake City | United States
Skills

No information

Interests
Volunteering
Overlanding
Restoring old vehicles
Camping /outdoors
Industries
Golf
Creative Agencies
Fishing
Lifestyle
Moto & Powersports
Outdoor
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Work experience
Image Hoonigan Racing Division, Hoonigan Industries

Hoonigan Racing Division, Hoonigan Industries

Vice President | 12/2019 - Current

Image Noveske Rifleworks

Noveske Rifleworks

CMO | 12/2014 - 04/2019

Act as the face of the company when dealing with media, government, and other outward-facing needs. Oversee budgets, staff and directors within the company. Work with the owner and directors to plan and implement a short, mid and long-term strategy for the company, as well as assessing the direction of the organization. Marketing and brand management, including vision, voice, and strategy. Write, direct, and produce all branding and marketing content. Collaborate marketing efforts with industry and related partners. Sponsor athletes, lead endorsement deals, and develop cost effective trade show presence. Continuously grow the company with new contracts, including the Army and Navy. Oversee strategic initiatives with all sales including online operations. • Have grown social media reach by 1400% in two years • Produced, directed, and edited marketing videos with more than 500,000 total views • Annual growth averaging 25% per year • Developed the companies first rifle in 5 years, the N6. And has brought forth 5 additional new models since • Spearheaded the first major contract with NSW Development Group, that was awarded to Noveske
Image SilencerCo

SilencerCo

VP of Marketing | 06/2013 - 12/2014

Managed yearly budgets, marketing, and product plans. Hands-on execution of a brand overhaul, using marketing strategies, competitive positioning, media development & web campaigns, product launches, market expansion, and sales support for technology solutions and consumer products. Produced, directed, and edited marketing video campaigns and photo shoots, and collaborated with numerous companies leading to successful business growth. Oversaw a team of 12 full-time employees. • Successfully combined SilencerCo and SWR • Rebranded the company • Growth revenue increased by 116% in 18 months • Grew social media by 1600% in 18 months • Produced, directed, and edited marketing videos with more than 4 millions total views • Successfully launched the #1 selling silencer ever made, the Omega
Image DC Shoes, Inc.

DC Shoes, Inc.

Marketing Director (Global) | 10/2011 - 06/2013

2011-2013. Head of marketing over Rally and BMX. Designed, implemented, and oversaw global marketing plans for both categories, including the management of a 7 figure activation budget. Collaborated with the product teams in footwear and apparel to design and market signature products for our team, and support larger campaigns such as the “At work” denim and chino campaign. Managed these product launches, overseeing the execution of the design, product development, photo shoots and filming for marketing materials, sales, e-commerce, events, and PR. Traveled globally to ensure that marketing plans and strategies were adhered to. • Executive producer on Ken Block’s Gymkhana 5. With 5.1 million views in 24 hours, and the first of the series to come in under budget and on time • Increased private retailer account business by 25% annually through a grass-roots marketing initiative • Annual revenue increased from $350 million to $750 million in 5 years
Image DC Shoes, Inc.

DC Shoes, Inc.

Sports Marketing Manager | 06/2006 - 10/2011

Managed 15 BMX athletes, and 3 Rally athletes including Ken Block, Dave Mira, and Travis Pastrana. Created and helped implement marketing campaigns for both categories. Spearheaded grass-root marketing efforts that included athlete demos, and consumer events across the United States. In charge of negotiating and signing athletes to personal endorsement deals. Worked directly with Ken Block, co-founder of DC Shoes. Launched DC’S officially licensed Rally team gear, as well as the Ken Block “Team Works” collection of footwear and apparel that was sold online, select retailers, and Subaru dealerships. Headed up the planning and execution of all Rally related events, contests, and other marketing efforts which helped make Rally DC’s fastest growing category. • Worked on Red Bull “No Limits” Travis Pastrana jump over Long Beach Harbor • Worked on Gymkhana franchise ensuring timely delivery of video, launch effort, and product
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