Lifestyle

Outdoor

Snow

Surf

I want to use my story-telling expertise and passion for sports as a vehicle to inform and inspire modern society to choose a life of self-fulfillment and betterment for all cultures. If someone cannot regularly participate in the joys of outdoor activities, let us drop it on their lap in the most authentic, experiential form possible through various channels of modern media. 

-Ideate scalable show concepts and develop pilot episodes featuring world-renowned athletes to increase RBMH’s global content offering, while using cutting-edge storytelling avenues, consistently exceeding platform-specific benchmarks and reaching millions of viewers.
-Oversee all aspects of the video project life cycle: ideation, story development, budgeting, casting, pre-production, production, post-production, asset delivery, programming and activation.
-Hire and direct talent, DPs, film crews, editors and motion graphic artists to ensure authentic storytelling outcomes.

Producer, Sports

-Lead digital content strategy for national marketing campaigns across multiple platforms including Red Bull TV, You Tube, RedBull.com, Facebook, Instagram and third-party media.
-Strategize with Brand, Communications, Programming and Social teams to ensure maximum impact while engaging target
consumers and reaching new audiences.

Brand Marketing Producer

*   Direct global multimedia content projects, from ideation to activation, among varied sports disciplines; oversee field teams.
*   Executive Producer of "Van Life" franchise, garnering 12 million views over two seasons.
*   Produce RBNA's most viral Facebook video "Karl Meltzer's Appalachian Trail Diet" -- 14.5 million views and 93,000 shares.
*   Manage network of freelance content producers: filmers, photographers, writers and social influencers.

Digital Adventure Producer/Editor

*   Oversee all online editorial for an audience of 1.7 million unique monthly users with 40 million average monthly page views.
*   Produce, write, direct and narrate short films and documentaries; featured in 2014 Newport Film Festival.
*   Direct online events: Wave of the Winter, GoPro of the World, Smith Grudge Match and Mauli Ola's Battle for the Breasts.
*   Cover breaking news, monitor analytics, manage editorial calendar, travel assignments, staff scheduling and budgets.

Managing Editor/Lead Producer

*   Create copy and select images for all digital content, advertising and marketing materials for USA Surf Team.
*   Coordinate and direct photo shoots for national marketing campaigns for Surfing America and title sponsor PacSun.

Media/Marketing Manager, USA Surf Team Manager

Find out detailed information about Mike Cianciulli,  in Santa Barbara, CA

Mike Cianciulli: in Santa Barbara, CA

Mike Cianciulli

Stetson University