Mike Cianciulli: in Santa Barbara, CA

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Mike Cianciulli

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Santa Barbara | United States
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Industries
Lifestyle
Outdoor
Snow
Surf
Work experience
Image Red Bull Media House

Red Bull Media House

Producer, Sports | 02/2019 - 09/2020

-Ideate scalable show concepts and develop pilot episodes featuring world-renowned athletes to increase RBMH’s global content offering, while using cutting-edge storytelling avenues, consistently exceeding platform-specific benchmarks and reaching millions of viewers. -Oversee all aspects of the video project life cycle: ideation, story development, budgeting, casting, pre-production, production, post-production, asset delivery, programming and activation. -Hire and direct talent, DPs, film crews, editors and motion graphic artists to ensure authentic storytelling outcomes.
Image Red Bull Media House

Red Bull Media House

Brand Marketing Producer | 10/2018 - 02/2019

-Lead digital content strategy for national marketing campaigns across multiple platforms including Red Bull TV, You Tube, RedBull.com, Facebook, Instagram and third-party media. -Strategize with Brand, Communications, Programming and Social teams to ensure maximum impact while engaging target consumers and reaching new audiences.
Image Red Bull Media House

Red Bull Media House

Digital Adventure Producer/Editor | 09/2016 - 02/2019

* Direct global multimedia content projects, from ideation to activation, among varied sports disciplines; oversee field teams. * Executive Producer of "Van Life" franchise, garnering 12 million views over two seasons. * Produce RBNA's most viral Facebook video "Karl Meltzer's Appalachian Trail Diet" -- 14.5 million views and 93,000 shares. * Manage network of freelance content producers: filmers, photographers, writers and social influencers.
Image Surfline

Surfline

Managing Editor/Lead Producer | 04/2007 - 08/2015

* Oversee all online editorial for an audience of 1.7 million unique monthly users with 40 million average monthly page views. * Produce, write, direct and narrate short films and documentaries; featured in 2014 Newport Film Festival. * Direct online events: Wave of the Winter, GoPro of the World, Smith Grudge Match and Mauli Ola's Battle for the Breasts. * Cover breaking news, monitor analytics, manage editorial calendar, travel assignments, staff scheduling and budgets.
Image USA Surfing (National Governing Body)

USA Surfing (National Governing Body)

Media/Marketing Manager, USA Surf Team Manager | 08/2005 - 04/2007

* Create copy and select images for all digital content, advertising and marketing materials for USA Surf Team. * Coordinate and direct photo shoots for national marketing campaigns for Surfing America and title sponsor PacSun.
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