Mike Patton: Global Marketing Leader | Brand Development & Storytelling | Integrated Campaigns | E-Commerce Growth | Paid Media (Meta, Google, OOH) | CRM & Automation | AI-Driven Marketing in Laguna Beach, California

Digital Marketing Strategist

Owned integrated marketing and activation calendar, coordinating product launches, sponsorships, and cross-channel campaigns. Led paid media across Meta, Google, and programmatic channels, delivering measurable conversion lift. Managed Shopify, Amazon Seller Central, Klaviyo CRM flows, customer service operations, inventory planning, and logistics. Produced cultural activations, collaborations, and community engagement programs, increasing brand reach. Oversaw external partnerships for fulfillment, creative, and media buying. Delivered post-campaign analysis with actionable performance insights.

Directed integrated campaigns for Microsoft Cloud across email, social, and event channels. Managed digital and in-person paid media campaigns, increasing engagement. Developed segmentation and targeting best practices for global campaign optimization. Coordinated multi-market product launches with strong adoption rates.

Oversee / Guide all aspects of internal digital departments day to day strategy, from optimizing email & landing page content, setting list segmentation, optimization, best practices insuring MQL & SQL targets are being met. Implementation of ownership’s strategy (revenue targets, product strategy, growth goals, etc.)

Implemented Pardot, Salesforce, SFMC, HubSpot to improve campaign efficiency. Designed automated CRM workflows to streamline lead nurturing. Created real-time KPI dashboards for campaign performance visibility. Partnered with IT to integrate marketing systems for optimized delivery.

Create, implement and manage the overall Marketing strategy across all digital channels, from concept, implementation and integration of automation platforms (Pardot, SalesForce, SFMC, data.com & exact target) set campaign automation goals, relevant content creation, drip and engagement program campaign strategy road maps. Lead generation engagement strategies for Sales and Marketing, including product focus, project scheduling, production and deployment; work with IT to manage hardware capacity needs, recommend changes, verify applications achieve desired goals, deploy applications to appropriate departments, train department team members on automation applications, & conduct post-campaign-analysis. Supervise team of direct and indirect reports that manage Pardot & Salesforce and legacy CRM and reporting applications. Created interactive, real-time dashboard and reporting for Sales team and senior management.

Directed the strategic global team on campaign automation tactics and strategies, drip campaign road maps, project scheduling, production and deployment. Managed infrastructure capacity needs, including server requirements, bandwidth, telco IP space and post-analysis of large scale email marketing campaigns consisting of more than 100 million emails per day. Responsibilities included, but not limited to: Ensuring email messages are formatted for all devices. Optimized campaigns to maximize inbox delivery to (AOL, Gmail, Outlook, GI, etc.). Managed databases of all incoming and outgoing user data / lists. Worked with various mailing platforms to A/B cross test, record, report and adjust campaign analytics to hit specific response targets. Insured all campaigns hit pre established CPM & ECPC lead generation goals. Optimized campaign creatives in HTML / CSS. Coordinated campaign deployment schedule with advertising departments. Insured all campaigns comply with current best practices / CAN-SPAM and EU compliance laws. Managed and maintain existing relationships with esp and IP providers. Recommended current and future hardware and platform needs. Developed email marketing strategies that engage users across all regions.

Managed entire CAD department. Scheduled all projects, verified projects to insure ISO standards were met, provided quotes to 3,000+ sales representative worldwide. Improved production volume to be 137% effective; Verified Bills of Materials for all production projects and worked with production manager to insure project deadlines were met. Standardized tool control for Acura Auto dealers Nation Wide; Retrofitted United States Military General Mechanics Tool Kit (GMTK) tool load to new standardized storage unit.

As cradle-to-grave product manager, I directed all product development, R&D and production, and managed all regulated testing between company and ETL and UL. Managed returned goods and quality control departments. Responsible for all bills of material and exploded-view drawings for the entire company. Prepared all concept drawings, engineering plans, and parts for tooling. Checked first-article tooling samples, and managed parts during production. Conceptualized, designed, and engineered the first landscape light ground stake installation tool. Developed a polycarbonate lens to replace fixture glass lens that had a long history of breaking. With this improvement, company regained sales in excess of 40,000 fixtures per year.

Responsible for hands-on cradle-to-grave product design. Traveled internationally to assess client needs, material requirements and other factors that would affect finished product performance. Designed, engineered and invented first deck-wall mount in skateboard industry.
Invented colored mounting hardware and manufacturing processes for skateboard industry. Designed, manufactured, and introduced lightest solid urethane core wheel.
Reduced overall manufacturing costs by 60% for all product lines. Determined future products needed or needing improvement. Researched competitors’ comparable products, established target market and product price point; created concept drawings and 2D/3D drawings. Created samples (hand samples and rapid prototype); established necessary materials, and determined new or existing technology required to produce products. Established and assigned vendors, set long-term and short-term pricing. Created packaging design type, materials, artwork, packaging die lines, and first-test shot production samples. Recommended utilization of material equipment, technology, and manufacturing process. Increased production and cut costs by creating efficient tools. Responsible for quality control of first-shot molded parts and on completed production parts. R&D documentation: Performed all required strength ands materials tests; produced and recorded detailed results. Responsible for R&D test results, experiment results, environmental impact reports, materials build lists production instructions, assembly and packaging instructions.