Mike Rothstein: in San Marcos, CA
Mike Rothstein
San Marcos | United States
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Interests
Sports
Technology
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Work experience
Amer Sports
National Account Manager (Consumer Electronics) | 05/2018 - 02/2020
Innovated and executed sales strategies and delivered world-class internal team/customer leadership, effectively collaborating with marketing and supply chain to obtain consistent sales and growth in our key accounts. Built strong
relationships and influence at all levels of the customer/sales cycle and across diverse geographies. Elite expertise in understanding customer needs and implementing revenue based solutions. Spearheaded sales, order and contract
negotiations with assigned national accounts in order to drive sales results as it pertains to terms of business, selling prices, promotional support, and any approved special initiatives/projects. Monitored trends in customer industries and marketplaces to shape sales methods.
Key Accomplishments
* Implemented strategic sales, marketing, client acquisition/retention and tactical business planning solutions to open Target, Costco and Best Buy as the company's first Consumer Electronics Accounts.
* Built meaningful business relationships and life-long partnerships by re-engaging lapsed accounts to promote products and re-establish customer relationships. Resulted in the opening of the consumer market for Armer Sports.
* Recognized for leading New National Account Consumer Electronic Divisional Sales. Generated five new clients, ultimately driving growth of $1M in new business.
* Increased sales by 100% within one year by growing assigned territories and market share through effective cross-selling tactics, relationship building, and innovative business strategies.
Best Buy
Strategic Account Manager (West Coast GWP) | 03/2017 - 05/2018
Deepened existing customer relationships, expanded sales channels, and grew the sales revenue and market share of brand/products on the West Coast. Exceeded business/sales targets and built relationships through the creation of the right business conditions for sustained growth in each customer account. Collaborated with cross-functional internal teams including Senior Management, marketing, product, finance and engineering to define ground-breaking sales strategies, design unique offers and incentive programs, and provide customer and channel partner feedback internally.
Key Accomplishments
* Instrumental in the expansion of the Gift with Purchase Program on the West Coast to solar, auto, furniture and real estate verticals, demonstrating an ability to think creatively and utilize resources to maximize revenue.
* Cold-called 25 new companies daily and analyzed CRM to create effective communication with 500+ customers on
a monthly basis.
Think Active! LLC
Sales & Business Development Director | 10/2011 - 03/2017
Developed, implemented and executed business sales and marketing strategies to leverage company's business opportunities in the area of cradle-to-grave sales and marketing launch plans and specifically, retail consumer products.
Strong expertise in the product life cycle, including developing the product, packaging strategy, identifying consumer behavioral insights, deploying a field sales channel, and trade show planning and execution. Cultivated and managed
strong relationships within the market segment, and successfully found opportunities to add value for the customer and develop additional revenue.
Key Accomplishments
* Built and managed a customer pipeline, prioritizing strategically prospective customers and collaborated with customers concerning the value of proposed launch plans throughout the full sales and customer cycle. Resulted
in establishing eight new national accounts in 11 months through sales strategies and client development.
* Added $2M dollars of drop-ship programs with multiple e-Tailers in the lawn and garden category.
* Closed Costco.com as a partner and implemented strategic sales/marketing plans, ultimately resulting in an 80%
increase within ten months with drop ship business. Led to a private label opportunity at store level.
* Spearheaded a team of 10 National Sales Representatives to ensure efficient daily operations. Mentored,
coached, and provided training for all team members in a structured learning environment to facilitate their growth as productive members of the team, while guiding and encouraging professionals to develop and fulfill their
potential.
Innovative Knowledge
VP of Sales & Marketing | 04/1999 - 10/2011
Executed strategic and tactical plans to achieve assigned revenue and profitability objectives for Innovative Knowledge as the premier Educational Software Company in the consumer marketplace. Demonstrated revenue-focused leadership to overcome a declining market, by strategically implementing sales solutions resulting in 10+ years of profitable growth. Spearheaded the marketing team through direct coaching, strong process management and providing
direct support where needed. Collaborated closely with internal and external stakeholders to ensure the appropriate objectives and priorities were clearly identified, and continually focused on and attained within the sales and marketing
organization. Proven track record of exceptional communication skills through presenting to Senior Management, mentoring teams, and interfacing with customers.
Key Accomplishments
* Instrumental in being recognized as the exclusive Educational Software Company in all Apple Stores, generating $800K in sales.
* Managed a team of Sales Representatives that resulted in a revenue stream of $8M annually. Increased marketshare by 20% over the course of a year.
* Negotiated and closed contracts with major retailers including Office Depot, Costco and Sam's Club. Resulted in the acceleration and maintenance of meaningful business relationships, as well as a 40% growth in new customers annually.
* Partnered with Amazon.com to become one of the first download partners. Resulted in generating 40% revenue growth from Amazon.com.
* Negotiated a licensing deal, ultimately resulting in instant brand recognition. Resulted in a 30% market share growth.
* Established a relationship with Office Depot and developed a private label program. Increased Back-to-School revenue by 100%.