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Creative Director

Creative & Design

Digital Creative Director with nearly 10 years of experience in creative agencies and in-house environments. Expert in managing lifestyle and tech-related initiatives, UX teams, content design, and activations.

- Led a multi-disciplinary team of creatives responsible for ensuring all content was aligned with business goals and audience needs - cross-functional role with other departments in a product organization
- Oversaw creative marketing campaigns from concept to execution - resulting in double-digit CVR lifts
- Developed strategies, created guidelines, and est. best practices for content creation to streamline production
- Stood up agile project and creative production timelines across Jira, Asana, Slack, and weekly standups
- Hosted creative workshops across Miro and Figma to troubleshoot UX roadblocks/drive user engagement
- Developed lightweight, repeatable processes, workflows, and content templates to maintain brand guidelines
- Worked cross-functionally with design, product, and engineering to build best-in-class creative solutions
- Built, managed, scaled, and mentored a high-performing creative team of 11 individual contributors
- Provided guidance and feedback to elevate team performance, grow impact, and support growth
- Clients included Discovery+, Cozy Earth, BetterHelp, Avocado Green Brands, Liquid Death, & others

- Standard bearer for client brand identity
- Oversaw a team of conversion copywriters responsible for hundreds of performance-marketing creative assets

Associate Creative Director

- Responsible for inbound marketing, in-app UX optimization, and organic growth for our product
- Helped shape brand content system, including frameworks, while evolving the style guide and voice
- Audited site web pages, flows, interactions, and new prototypes to identity optimization ops & hit KPIs
- Applied data and user insights to streamline in-app user journeys and experiences - increasing engagement
- Worked cross-functionally with marketing, product, and design to optimize web presence
- Led key efforts that resulted in an organic subscription growth of 40%+ QoQ
- Launched a new blog to grow organic rankings, and increased organic traffic by double-digit percentages

Director, Content Marketing

- Created email, web promo content, blogs, online advertising, and various brand collateral for clients
- Spearheaded a new service department for 100+ brand partners - a 0-1 build for the company
- Supported partnerships and content development processes with influencers and partners
- Collaborated with art directors, copywriters, and agencies for each project to create bespoke campaign assets
- Coordinated travel, mood boards, content design, layouts, strategy, and calendars for media flights
- Sole respondent to agency RFPs, delivering estimated performance metrics for media partners
- Established an entirely new revenue stream valued north of seven figures in less than 18 months

Head of Content & Partnerships

- Features and branded content writer for a men's gear magazine

Senior Copywriter

- Inbound marketing copywriter for a boutique advertising agency (contract)
- Responsible for crafting strategic brand messaging for clients in environmental awareness, manufacturing, and HVAC industries across North America 
- Worked to roadmap SEO and SEM strategies for each client and managed all social media through HubSpot, WordPress, and Hootsuite

Freelance Senior Copywriter

- Design Partner, Copywriter, and Marketing Coordinator for an independent antiquities brand 
- Responsible for product design, direct marketing copy, coordination with artists for product prototypes, and crafting direct response copy for mailings and E-Commerce site 
- Worked directly with multiple national organizations including John Wayne Enterprises and various Veteran 501(c)(3)’s

Art & Design/Copywriter

Find out detailed information about Mike Waldron, Creative Director in Los Angeles, CA

Mike Waldron: Creative Director in Los Angeles, CA

Mike Waldron

Virginia Commonwealth University