Minh Nguyen: in Bellingham, WA

• Designed landing page UI for a new B2C brand, Travel City, which was approved and launched within 1 month • Delivered 3-5 creative design weekly as posts, covers, and videos for Facebook and Instagram presence • Designed oversized posters and façade banners for outdoor buildings to attract customers through close collaboration with copywriting and marketing teams • Collaborated with the marketing team to develop newsletters and materials for increased ad performance, resulting in 3,000 new followers on Facebook

• Managed and produced a variety of digital materials to use in online channels and in-store activities for an in-house agency with five internal sub-brands, ensured that all projects are meet deadlines and budget constraints • Communicated directly with Creative Director to redesign clients’ brand identity: logos, color palettes, and typography • Conceptualized ideas for holiday events to increase traffic to physical stores; managed the project as Art Director leading to 8 times growth in revenue after 3 months • Proposed creative visual concepts for product launches, incorporated changes based on clients’ needs in final products • Generated and demonstrated illustrative skills and framework for product photography and designs for brands, resulting in over 100X increase in Facebook followers

• Supervised and led a 4-person team in the production of marketing projects, promotional materials (videos, photography, graphic designs), advertising, website design, and visual needs • Guided successful key fashion projects and campaigns from conceptualization to launch leading to 70% increase in-store revenue, 22 times increase in e-commerce revenue, and raised social media engagement by 720% • Built a 70-page visual guideline for the brand and 36 stores to maintain imagery and visuals consistency using Adobe InDesign which was utilized by over 20 staffs • Worked closely with stylist & photographers, directed weekly product photoshoots for e-commerce website viewed by over 480,000 followers weekly • Proofread to produce consistent artwork, high-quality layouts that ready to print: backdrops, brochures, booklets, flyers • Evaluated work with CEO and team leaders in weekly meetings to report issues and find creative solutions

• Followed brand guideline to produce high-quality work including banners, posts, and images for e-commerce website • Created newsletter templates and sent out to over 50,000 customers daily by Mailchimp • Cooperated closely with the marketing team to create materials for website ads • Provided creative input, ideas, filmed and edited engaging videos for Facebook pages using Adobe Premiere Pro